Vous l’avez sûrement remarqué : notre boutique se pare d’un tout nouveau look frais et moderne ! Notre nom, logo et site ont été repensés, mais rassurez-vous : nous restons la même librairie et papeterie que vous connaissez et appréciez.
Curieux·euse de découvrir l’histoire derrière notre nouveau style ?
Teaching TV Advertising offers a clear introduction to advertising and its role in television. Beginning with the history of the growth of the advertising industry, Wendy Helsby goes on to explore: The language of advertising including textual analysis, visual and auditory codes, narrative and genre, and intertextuality; Audience and targeting including cultural, global and regional codes; Messages and meanings looking at representation and ideologies; The industry and its institutions from ad agencies to production companies, from commercial TV channels to regulatory bodies. Teaching TV Advertising also includes a great many classroom resource sheets to support each section of the book, a clear glossary and a further resources list, including a suggested lesson plan. Certain to be of practical use, Teaching TV Advertising is an essential resource for teachers of both GCSE and A level Media Studies.
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