Le Crime du paradis - Nouveau roman 2026

Guillaume Musso

Description

In this smart, playful, and provocative book, one of today’s most original business thinkers argues that we underestimate the importance of romance in our lives and that we can find it in and through business—by designing products, services, and experiences that connect us with something greater than ourselves.

Against the backdrop of eroding trust in capitalism, pervasive technology, big data, and the desire to quantify all of our behaviors, The Business Romantic makes a compelling case that we must meld the pursuit of success and achievement with romance if we want to create an economy that serves our entire selves.

A rising star in data analytics who is in love with the intrinsic beauty of spreadsheets; the mastermind behind a brand built on absence; an Argentinian couple who revolutionize shoelaces; the founder of a foodie-oriented start-up that creates intimate conversation spaces; a performance artist who offers fake corporate seminars for real professionals—these are some of the innovators readers will meet in this witty, deeply personal, and rousing ramble through the world of Business Romanticism.

The Business Romantic not only provides surprising insights into the emotional and social aspects of business but also presents “Rules of Enchantment” that will help both individuals and organizations construct more meaningful experiences for themselves and others.

The Business Romantic offers a radically different view of the good life and outlines how to better meet one’s own desires as well as those of customers, employees, and society. It encourages readers to expect more from companies, to give more of themselves, and to fall back in love with their work and their lives.

This is more than a philosophy—it’s a practical guide to re-enchanting your work life:

Rules of Enchantment: Learn twelve counterintuitive principles for bringing mystery, beauty, and even a little productive suffering back into a world obsessed with data. Creativity in Business: Meet the Business Romantics—from shoelace revolutionaries to spreadsheet poets—who are finding the big in the small and transforming their industries. Emotional Intelligence: Discover why the most valuable work involves what can’t be measured and how to build a career on empathy, intuition, and connection. Personal Growth: A practical starter kit to help you fall back in love with your work, find your own romantic mission, and design a career that serves your entire self.

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