- Retrait en 2 heures
- Assortiment impressionnant
- Paiement sécurisé
- Toujours un magasin près de chez vous
- Retrait gratuit dans votre magasin Club
- 7.000.0000 titres dans notre catalogue
- Payer en toute sécurité
- Toujours un magasin près de chez vous
The Cost of Doing Politics
How Partisanship and Public Opinion Shape Corporate Influence
Jane L Sumner
152,95 €
+ 305 points
Description
Using quantitative and qualitative evidence, Sumner shows how consumer boycotts can work to dissuade companies from donating money to politicians, but may also encourage companies to attempt influence by largely invisible means. Boycotts do not work as many people expect - by threatening sales. Instead, Sumner shows how boycotts are less a statement of consumer behaviour than a way for people to signal their political inclinations, and they primarily hurt companies by tarnishing their reputation. Political influence is about building relationships, which means that companies have many more options for influence than just PAC contributions and formal lobbying. With these options available, companies can decide how to influence politics when they need to, and the tarnish of boycotts to a company's image can push some businesses to pursue options that are less noticeable to the public.
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 260
- Langue:
- Anglais
- Collection :
Caractéristiques
- EAN:
- 9781009123259
- Date de parution :
- 05-05-22
- Format:
- Livre relié
- Format numérique:
- Genaaid
- Dimensions :
- 152 mm x 229 mm
- Poids :
- 517 g
Seulement chez Librairie Club
+ 305 points sur votre carte client de Librairie Club
BLACK FRIDAY
BLACK FRIDAY
INSPIRATION
Les avis
Nous publions uniquement les avis qui respectent les conditions requises. Consultez nos conditions pour les avis.