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The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance
Linden Brown, Christopher Brown
Livre relié | Anglais
53,95 €
+ 107 points
Description
What do Toyota, Apple, and Zappos have in common?
CUSTOMER-CENTRIC CULTURE
CUSTOMER-CENTRIC CULTURE
And now, with this research-based method, you can replicate their success with your business
Based on more than 60 studies and the authors' three-year proprietary research project with more than 100 companies, The Customer Culture Imperative demonstrates that organizations exhibiting a strong "customer-centric culture" do, in fact, produce superior business performance. It provides diagnostic tools and a roadmap for effective implementation, designed to make cultural change concrete and actionable in any organization.
Dr. Linden R. Brown is chairman and co-founder of MarketCulture Strategies Inc.
Christopher Brown is the former marketing director for Hewlett-Packard for the South Pacific and is presently a Silicon Valley-based sales and marketing consultant.
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 336
- Langue:
- Anglais
Caractéristiques
- EAN:
- 9780071821148
- Date de parution :
- 07-01-14
- Format:
- Livre relié
- Format numérique:
- Genaaid
- Dimensions :
- 160 mm x 229 mm
- Poids :
- 612 g
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+ 107 points sur votre carte client de Librairie Club
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