Description

Consider the striking case of IBM, Microsoft, and Intel: in some markets, deadly antagonists; in others, suppliers of vital importance to one another; in still others, contestants in separate games. It's everywhere: from heavy manufacturing to health care and media, huge interconnected webs extend across product, market, and even industry boundaries. In this truly epochal work of business strategy, James Moore-a top-seeded consultant whose client list includes Asea Brown Boveri, AT&T, Hewlett-Packard, Motorola, and Sony-introduces biological ecology as a metaphor for strategic thinking about business coevolution and radically new cooperative/competitive relationships. He enables readers to position their own firms within interlocking business networks, to identify the development stage of their systems, and to pursue the strategy most likely to prevail and ultimately dominate the whole.