This book offers a clear and authoritative analysis of Chinese television s evolution through global integration. Drawing on classical and contemporary globalization theories, it reveals how state strategy, market reform and transnational forces have negotiated China s distinctive media transformation. Essential reading for media scholars, policymakers and professionals engaged with China s reform and opening-up trajectory.
By placing these developments within broader debates on Globalization 2.0 and the growing influence of the Global South, the book offers a timely and sophisticated analysis of Chinese television. A major contribution to global media studies, Chinese communication research, and political economy.
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