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The New Conceptual Selling
The Consultative Communication Process for Solution-Led Selling
Stephen E Heiman
Livre broché | Anglais
47,45 €
+ 94 points
Description
The New Conceptual Selling has turned conventional sales thinking on its head by offering powerful, practical lessons that break down the boundaries of traditional product pitch selling. Based on the world-renowned Miller Heiman sales training programme, which has been adopted by some of the world's top companies, it is a thoroughly validated systematic process that has been shown to produce immediate, significant and reliable sales increases. Through listening to the customer and identifying their 'concept', it will teach sales directors, managers and executives how to identify customers' real needs, tailor every sale to one specific client, and earn and maintain credibility.
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 240
- Langue:
- Anglais
Caractéristiques
- EAN:
- 9780749462918
- Date de parution :
- 28-06-11
- Format:
- Livre broché
- Format numérique:
- Trade paperback (VS)
- Dimensions :
- 159 mm x 235 mm
- Poids :
- 376 g
Seulement chez Librairie Club
+ 94 points sur votre carte client de Librairie Club
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