Description

Fully updated in its second edition, The Practical Guide to Organising Events is a short, accessible, and practical guide on how to successfully plan and organise a variety of event types in a wide range of contexts. International in scope and appeal, the core sections of the text are logically structured around the key stages of event management - pre-event, onsite, and post-event - offering essential practical insight and guidance throughout the whole process. This new edition includes content on hybrid/live events, the MICE sector, event culture, sociology of professions, event tourism, experiential events, the experience economy, attitude to risk, emerging event locations, and qualifications versus experience, amongst other relevant topics. Based on experience, using real-life case studies and anecdotal examples, this guidebook is essential reading for students, scholars, and academics with an interest in events, tourism, and hospitality management, as well as practitioners working within the field.