Description

An exhaustive compendium of the history of technologies and movements that have affected graphic design through the ages. Filled with spectacular examples, this book is an excellent resource for the professional practitioner as a source of inspiration and for the design student learning to navigate design history.

Paula Scher, Pentagram, New York

A mine of cultural information that shows that graphic design is part of our daily environment. Complete with outstanding illustrations, the work of Roxane Jubert offers an insightful look into a domain that was once illustrated by Toulouse-Lautrec, Cassandre, or Dada, but which today concerns each and every one of us.

Massin, graphic designer, author, AGI member

I cannot think of a worthier pursuit than a study that celebrates [typography] as one of the highest applications of human creativity. In a swooping gesture this volume links hieroglyphs with computer-generated fonts and thus highlights the power and importance of design.

This fascinating book... puts into perspective the cultural, economic, social, and political dimensions of graphic design, and its revival in the digital era.

Beaux Arts magazine, April 2006

This wide-ranging study places graphic design and typography in their artistic, technical, sociopolitical, and economic context.

From the earliest markings made by mankind, to computer-generated fonts designed to be understood by alien life-forms, this comprehensive review covers ground ranging from the dawn of history to the far-distant future.

The history and evolution of graphic design and typography are studied in conjunction, from posters and notices to logos, font sets, page design, and signposting, demonstrating their influence in every area of our daily lives.