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Séries : livres de la série International Marketing and Management Research
-
International Business Realisms: Globalizing Locally Responsive and Internationally Connected Business Disciplines
- Livre relié | Anglais | International Marketing and Management Research
- International Business (IB) is a complex and interdisciplinary field. It encompasses regular currency and political risks alongside fundamental uncert... Savoir plus
83,95 €83,95 € -
Making Sense of Immigrant Work Integration
Luciara Nardon, Amrita Hari
- Livre relié | Anglais | International Marketing and Management Research
- This open access book explores the wicked problem of immigrant work integration, with specific examples from Canada. Bringing together a variety of di... Savoir plus
54,45 €54,45 € -
Advertising Confluence
- Livre relié | Anglais | International Marketing and Management Research
- Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promoti... Savoir plus
83,95 €83,95 € -
Managing Social Robotics and Socio-Cultural Business Norms
- Livre relié | Anglais | International Marketing and Management Research
- This book explores the co-existence of humans and AI in business contexts. Though AI and social robots have become ubiquitous, there are still many ch... Savoir plus
48,95 €48,95 € -
Foundations of Consumer Behavior
Richard P Bagozzi, Attila Yaprak
- Livre relié | Anglais | International Marketing and Management Research
- This book delves into the intricate aspects of consumer behavior, exploring constructs such as attitudes, values, and identity through comprehensive l... Savoir plus
43,45 €43,45 € -
Global Business Value Innovations
- Livre broché | Anglais | International Marketing and Management Research
- This edited collection is a uniquely positioned contribution of interrelated research papers about global business value transformations in both offli... Savoir plus
66,45 €66,45 € -
Women Entrepreneurs in Emerging Markets
Ananya Rajagopal
- Livre relié | Anglais | International Marketing and Management Research
- This book focuses on social perspectives of women's entrepreneurship, in the context of work-life balance and crowd-based business modelling, and econ... Savoir plus
54,45 €54,45 € -
Global Business Transcendence
- Livre relié | Anglais | International Marketing and Management Research
- Global Business Transcendence focuses on both empirical studies with practical application and examinations of theoretical and methodological developm... Savoir plus
83,95 €83,95 € -
International Fragmentation
- Livre relié | Anglais | International Marketing and Management Research
- This book addresses the increased fragmentation and internationalization of production. It explores how concurrent business transformations in manufac... Savoir plus
54,45 €54,45 € -
Global Business Value Innovations
- Livre relié | Anglais | International Marketing and Management Research
- This edited collection is a uniquely positioned contribution of interrelated research papers about global business value transformations in both offli... Savoir plus
54,45 €54,45 € -
Toward Behavioral Transaction Cost Economics
George Z Peng
- Livre relié | Anglais | International Marketing and Management Research
- Adopting a critical realist position, this book renders transaction cost economics (TCE) into a behavioral theory of organizational decision-making by... Savoir plus
151,95 €151,95 € -
Toward Behavioral Transaction Cost Economics
George Z Peng
- Livre broché | Anglais | International Marketing and Management Research
- Adopting a critical realist position, this book renders transaction cost economics (TCE) into a behavioral theory of organizational decision-making by... Savoir plus
151,95 €151,95 € -
Sustainable Innovation
- Livre relié | Anglais | International Marketing and Management Research
- In today's ever-changing global world, there is a permanent need for anticipating new and evolving customer needs, resource supply constraints, and dy... Savoir plus
64,95 €64,95 € -
Global Business Transcendence
- Livre broché | International Marketing and Management Research
- Global Business Transcendence focuses on both empirical studies with practical application and examinations of theoretical and methodological developm... Savoir plus
62,95 €62,95 € -
International Business Realisms: Globalizing Locally Responsive and Internationally Connected Business Disciplines
- Livre broché | International Marketing and Management Research
- As globalization expands our markets across national boundaries, institutional innovation and experimentation is essential for countries to brand thei... Savoir plus
65,95 €65,95 € -
Advertising Confluence
- Livre broché | International Marketing and Management Research
- Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promoti... Savoir plus
62,95 €62,95 €
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