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Séries : livres de la série Palgrave Studies in Marketing, Organizations and Society
-
Contemporary Trends in Marketing
- Livre relié | Anglais | Palgrave Studies in Marketing, Organizations and Society
- This edited volume explores marketing in the Post-COVID world and the significant changes that have recently hit the markets. It examines the newly em... Savoir plus
173,45 €173,45 € -
Visualizing Marketing
S Umit Kucuk
- Livre relié | Anglais | Palgrave Studies in Marketing, Organizations and Society
- This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss marketing concept... Savoir plus
173,45 €173,45 € -
The Customer Asset
Neil Bendle, Shane Wang
- Livre broché | Anglais | Palgrave Studies in Marketing, Organizations and Society
- This book delves into the concept of customers as financial assets, explaining how firms can assess investments in customer relationships. The authors... Savoir plus
48,95 €48,95 € -
Maladaptive Consumer Behavior
- Livre relié | Anglais | Palgrave Studies in Marketing, Organizations and Society
- This edited volume provides a marketing perspective on maladaptive consumer behavior, especially behavior with dysfunctional consequences that does no... Savoir plus
216,95 €216,95 € -
Godfather Marketing
Gianluigi Guido
- Livre relié | Anglais | Palgrave Studies in Marketing, Organizations and Society
- In a landscape marked by uncertainties stemming from global instability, societal fragmentation, and rapid technological advancements, consumers will ... Savoir plus
140,95 €140,95 € -
Marketing Effectiveness and Accountability in SMEs
Trevor A Smith
- Livre broché | Anglais | Palgrave Studies in Marketing, Organizations and Society
- This book sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a multi-method inves... Savoir plus
108,45 €108,45 € -
Marketing Effectiveness and Accountability in SMEs
Trevor A Smith
- Livre relié | Anglais | Palgrave Studies in Marketing, Organizations and Society
- This book sheds light on marketing effectiveness and accountability marketing in small and medium-sized enterprises (SMEs). Using a multi-method inves... Savoir plus
108,45 €108,45 € -
The Customer Asset
Neil Bendle, Shane Wang
- Livre relié | Anglais | Palgrave Studies in Marketing, Organizations and Society
- This book delves into the concept of customers as financial assets, explaining how firms can assess investments in customer relationships. The authors... Savoir plus
48,95 €48,95 € -
From Marking Products to Marketing Brands
Ross D Petty
- Livre broché | Anglais | Palgrave Studies in Marketing, Organizations and Society
- This book examines the historical evolution from marking or branding products for ownership purposes to branding products in order to promote the bran... Savoir plus
48,95 €48,95 € -
The Impact of Marketing Strategies on Society
- Livre relié | Anglais | Palgrave Studies in Marketing, Organizations and Society
- This edited collection provides a comprehensive analysis of how marketing management influences society. Investigating how marketing strategies inters... Savoir plus
194,95 €194,95 € -
Financial Dimensions of Marketing Decisions
David W Stewart
- Livre broché | Anglais | Palgrave Studies in Marketing, Organizations and Society
- This book is about linking marketing activities and outcomes to the financial performance of the organization. The theme of the book is that the marke... Savoir plus
184,45 €184,45 € -
Relationship-Oriented Sustainability Marketing
Guido Grunwald, Ali Kara, John E Spillan
- Livre relié | Anglais | Palgrave Studies in Marketing, Organizations and Society
- This book explores sustainability marketing through the lens of stakeholder relationship-related concepts, with a particular focus on stakeholders wit... Savoir plus
162,45 €162,45 € -
Visualizing Marketing
S Umit Kucuk
- Livre broché | Anglais | Palgrave Studies in Marketing, Organizations and Society
- This book focuses on marketing graphics, figures, and visual artifacts discussed in marketing theory in order to explain and discuss marketing concept... Savoir plus
173,45 €173,45 € -
Financial Dimensions of Marketing Decisions
David W Stewart
- Livre relié | Anglais | Palgrave Studies in Marketing, Organizations and Society
- This book is about linking marketing activities and outcomes to the financial performance of the organization. The theme of the book is that the marke... Savoir plus
184,45 €184,45 € -
Contemporary Trends in Marketing
- Livre broché | Anglais | Palgrave Studies in Marketing, Organizations and Society
- This edited volume explores marketing in the Post-COVID world and the significant changes that have recently hit the markets. It examines the newly em... Savoir plus
173,45 €173,45 € -
From Marking Products to Marketing Brands
Ross D Petty
- Livre relié | Anglais | Palgrave Studies in Marketing, Organizations and Society
- This book examines the historical evolution from marking or branding products for ownership purposes to branding products in order to promote the bran... Savoir plus
48,95 €48,95 € -
Maladaptive Consumer Behavior
- Livre broché | Anglais | Palgrave Studies in Marketing, Organizations and Society
- This edited volume provides a marketing perspective on maladaptive consumer behavior, especially behavior with dysfunctional consequences that does no... Savoir plus
213,95 €213,95 €
17 sur 17 résultat(s) affiché(s)