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En raison d'une grève chez bpost, des retards de livraison peuvent survenir. Besoin de quelque chose en urgence ? Optez pour un retrait en magasin ou rendez-vous dans une Librairie Club à proximité.
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Séries : livres de la série Palgrave Studies in Political Marketing and Management
-
Political Marketing in the 2016 U.S. Presidential Election
- Livre relié | Anglais | Palgrave Studies in Political Marketing and Management
- This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates an... Savoir plus
59,95 €Livraison sous 1 à 4 semaines59,95 €Livraison sous 1 à 4 semaines -
Political Marketing and Management in the 2020 New Zealand General Election
- Livre relié | Anglais | Palgrave Studies in Political Marketing and Management
- This book is the second volume in the Palgrave Studies in Political Marketing and Management series to focus on political marketing and management in ... Savoir plus
64,95 €Livraison sous 1 à 4 semaines64,95 €Livraison sous 1 à 4 semaines -
Political Marketing in the 2020 U.S. Presidential Election
- Livre relié | Anglais | Palgrave Studies in Political Marketing and Management
- This book focuses on the U.S. presidential election spectacle, from the primaries through to the November 2020 election and the subsequent events lead... Savoir plus
70,45 €Livraison sous 1 à 4 semaines70,45 €Livraison sous 1 à 4 semaines -
Political Marketing and Management in the 2024 UK Election
- Livre relié | Anglais | Palgrave Studies in Political Marketing and Management
- This book explores the design, execution and impact of political marketing and management in the UK 2024 general election. It covers strategy, brandin... Savoir plus
43,45 €Livraison sous 1 à 4 semaines43,45 €Livraison sous 1 à 4 semaines -
Political Branding Strategies
Lorann Downer
- Livre relié | Anglais | Palgrave Studies in Political Marketing and Management
- Political Branding Strategies tells the story of branding by the Australian Labor Party across seven years and three brands - Kevin07, The Real Julia ... Savoir plus
91,95 €Livraison 2 à 3 semaines91,95 €Livraison 2 à 3 semaines -
Political Marketing and Public Diplomacy by Pro-Israel and Pro-Palestinian Advocacy Groups
Andrew Lim
- Livre relié | Anglais | Palgrave Studies in Political Marketing and Management
- This book looks at how both advocacy groups in New Zealand and Australia use political marketing to conduct advocacy and support Israeli and Palestini... Savoir plus
48,95 €Livraison sous 1 à 4 semaines48,95 €Livraison sous 1 à 4 semaines -
Marketing Leadership in Government
Edward Elder
- Livre relié | Anglais | Palgrave Studies in Political Marketing and Management
- This book explores how contemporary governing leaders can overcome the typical trend of losing a public support in power by following more effective c... Savoir plus
83,95 €Livraison 2 à 3 semaines83,95 €Livraison 2 à 3 semaines -
Political Marketing and the 2015 UK General Election
- Livre relié | Anglais | Palgrave Studies in Political Marketing and Management
- Each chapter of this book has been specifically commissioned to focus on one of these aspects of the campaign (targeted campaigning, branding, core me... Savoir plus
83,95 €Livraison 2 à 3 semaines83,95 €Livraison 2 à 3 semaines -
Political Marketing in the 2021 Canadian Federal Election
- Livre relié | Anglais | Palgrave Studies in Political Marketing and Management
- This book offers a fresh take on the dynamics of the 2021 Canadian federal election by focusing on elements pertinent to political marketing and brand... Savoir plus
54,45 €Livraison sous 1 à 4 semaines54,45 €Livraison sous 1 à 4 semaines -
Political Marketing Alchemy
André Turcotte
- Livre broché | Anglais | Palgrave Studies in Political Marketing and Management
- Public opinion research has been under a great deal of criticism over the last few years as it failed to accurately predict a series of important outc... Savoir plus
54,45 €Livraison sous 1 à 4 semaines54,45 €Livraison sous 1 à 4 semaines -
Political Marketing in the 2016 U.S. Presidential Election
- Livre broché | Anglais | Palgrave Studies in Political Marketing and Management
- This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates an... Savoir plus
59,95 €Livraison sous 1 à 4 semaines59,95 €Livraison sous 1 à 4 semaines -
Applying Public Opinion in Governance
Scott Edward Bennett
- Livre relié | Anglais | Palgrave Studies in Political Marketing and Management
- This book explores how public opinion is used to design, monitor and evaluate government programmes in Australia, Canada, New Zealand, and the United ... Savoir plus
59,95 €Livraison sous 1 à 4 semaines59,95 €Livraison sous 1 à 4 semaines -
Political Marketing and Management in Ghana
- Livre relié | Anglais | Palgrave Studies in Political Marketing and Management
- This book focuses on the emergence of new frames of political engagement underpinned by concepts in marketing, management, and organisation. It goes b... Savoir plus
64,95 €Livraison sous 1 à 4 semaines64,95 €Livraison sous 1 à 4 semaines -
Political Marketing and Management in the 2017 New Zealand Election
- Livre relié | Anglais | Palgrave Studies in Political Marketing and Management
- This book reveals the market research, strategy, branding and communication behind the unpredictable 2017 New Zealand election result which saw Jacind... Savoir plus
59,95 €Livraison sous 1 à 4 semaines59,95 €Livraison sous 1 à 4 semaines -
Political Branding in Ghana
Joyce Manyo
- Livre relié | Anglais | Palgrave Studies in Political Marketing and Management
- This is a pioneer book on political branding in Ghana hence, explores political branding from a developing democratic context. It discusses how politi... Savoir plus
42,95 €Livraison sous 1 à 4 semaines42,95 €Livraison sous 1 à 4 semaines -
Marketing Leadership in Government
Edward Elder
- Livre broché | Anglais | Palgrave Studies in Political Marketing and Management
- This book explores how contemporary governing leaders can overcome the typical trend of losing a public support in power by following more effective c... Savoir plus
83,95 €Livraison 2 à 3 semaines83,95 €Livraison 2 à 3 semaines -
Political Marketing Alchemy
André Turcotte
- Livre relié | Anglais | Palgrave Studies in Political Marketing and Management
- Public opinion research has been under a great deal of criticism over the last few years as it failed to accurately predict a series of important outc... Savoir plus
54,45 €Livraison sous 1 à 4 semaines54,45 €Livraison sous 1 à 4 semaines -
Applying Public Opinion in Governance
Scott Edward Bennett
- Livre broché | Anglais | Palgrave Studies in Political Marketing and Management
- This book explores how public opinion is used to design, monitor and evaluate government programmes in Australia, Canada, New Zealand, and the United ... Savoir plus
59,95 €Livraison sous 1 à 4 semaines59,95 €Livraison sous 1 à 4 semaines -
Political Marketing and Management in Ghana
- Livre broché | Anglais | Palgrave Studies in Political Marketing and Management
- This book focuses on the emergence of new frames of political engagement underpinned by concepts in marketing, management, and organisation. It goes b... Savoir plus
64,95 €Livraison sous 1 à 4 semaines64,95 €Livraison sous 1 à 4 semaines -
Political Branding in Turbulent Times
- Livre relié | Anglais | Palgrave Studies in Political Marketing and Management
- Political uncertainty and instability characterise many regions around the world and, increasingly, can be observed in more established democracies. T... Savoir plus
70,45 €Livraison sous 1 à 4 semaines70,45 €Livraison sous 1 à 4 semaines -
Political Marketing in the 2019 Canadian Federal Election
- Livre relié | Anglais | Palgrave Studies in Political Marketing and Management
- This book explores the 2019 Canadian Federal Election through a political marketing framework. Justin Trudeau's leadership appeal, coupled with the di... Savoir plus
54,45 €Livraison sous 1 à 4 semaines54,45 €Livraison sous 1 à 4 semaines -
Recruiting and Retaining Party Activists
Robin T Pettitt
- Livre relié | Anglais | Palgrave Studies in Political Marketing and Management
- This book explores how experienced party organisers in the UK work to recruit and to retain party activists for local campaigning. Local door-to-door ... Savoir plus
59,95 €Livraison sous 1 à 4 semaines59,95 €Livraison sous 1 à 4 semaines -
Market Driven Political Advertising
Andrew Hughes
- Livre relié | Anglais | Palgrave Studies in Political Marketing and Management
- Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transformin... Savoir plus
59,95 €Livraison sous 1 à 4 semaines59,95 €Livraison sous 1 à 4 semaines -
Political Marketing in the 2024 U.S. Presidential Election
- Livre relié | Anglais | Palgrave Studies in Political Marketing and Management
- This book focuses on the spectacle of the 2024 U.S. presidential election from the return of Donald Trump and the decision by Joe Biden to drop out of... Savoir plus
42,95 €Livraison sous 1 à 4 semaines42,95 €Livraison sous 1 à 4 semaines
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