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Séries : livres de la série Palgrave Studies of Marketing in Emerging Economies
-
Contemporary Retail Marketing in Emerging Economies
David Eshun Yawson, Fred A Yamoah
- Livre broché | Anglais | Palgrave Studies of Marketing in Emerging Economies
- This book highlights the development of retail marketing in developing economies and presents this sector as a major area of growth and business oppor... Savoir plus
167,95 €Livraison 2 à 3 semaines167,95 €Livraison 2 à 3 semaines -
Marketing Communications and Brand Development in Emerging Markets Volume II
- Livre relié | Anglais | Palgrave Studies of Marketing in Emerging Economies
- Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate con... Savoir plus
181,95 €Livraison 1 à 2 semaines181,95 €Livraison 1 à 2 semaines -
Digital Business in Africa
- Livre relié | Anglais | Palgrave Studies of Marketing in Emerging Economies
- This edited volume seeks to examine how enterprises in Africa can utilize digital technologies and innovations in creating value for their customers a... Savoir plus
244,45 €Livraison 2 à 3 semaines244,45 €Livraison 2 à 3 semaines -
Digital Service Delivery in Africa
- Livre relié | Anglais | Palgrave Studies of Marketing in Emerging Economies
- The dynamics of the world's pervasive digital technologies is transforming organisations and enabling enterprises to create sustainable competitive ad... Savoir plus
274,95 €Livraison 2 à 3 semaines274,95 €Livraison 2 à 3 semaines -
Marketing Tourist Destinations in Emerging Economies
- Livre broché | Anglais | Palgrave Studies of Marketing in Emerging Economies
- While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established... Savoir plus
274,95 €Livraison 2 à 3 semaines274,95 €Livraison 2 à 3 semaines -
Fashion Marketing in Emerging Economies Volume I
- Livre broché | Anglais | Palgrave Studies of Marketing in Emerging Economies
- Over the past few decades emerging markets have experienced an increased share of global manufacturing service within the fashion industry, coupled wi... Savoir plus
305,45 €Livraison 2 à 3 semaines305,45 €Livraison 2 à 3 semaines -
Sustainability Marketing in Emerging Economies
- Livre relié | Anglais | Palgrave Studies of Marketing in Emerging Economies
- This book addresses the environmental, social, and economic challenges that corporations in emerging economies face, focusing on sustainability market... Savoir plus
305,45 €Livraison 2 à 3 semaines305,45 €Livraison 2 à 3 semaines -
Marketing Brands in Africa
- Livre relié | Anglais | Palgrave Studies of Marketing in Emerging Economies
- This contributed volume serves as an authoritative reference and guide for anyone looking to study or build a brand in Africa. Despite being touted as... Savoir plus
181,95 €Livraison sous 1 à 4 semaines181,95 €Livraison sous 1 à 4 semaines -
Fashion Marketing in Emerging Economies Volume I
- Livre relié | Anglais | Palgrave Studies of Marketing in Emerging Economies
- Over the past few decades emerging markets have experienced an increased share of global manufacturing service within the fashion industry, coupled wi... Savoir plus
305,45 €Livraison 2 à 3 semaines305,45 €Livraison 2 à 3 semaines -
Marketing Communications in Emerging Economies, Volume II
- Livre broché | Anglais | Palgrave Studies of Marketing in Emerging Economies
- Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims to share fascinating perspectives on marketing commu... Savoir plus
160,45 €Livraison sous 1 à 4 semaines160,45 €Livraison sous 1 à 4 semaines -
Green Marketing in Emerging Markets
- Livre relié | Anglais | Palgrave Studies of Marketing in Emerging Economies
- Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible p... Savoir plus
181,95 €Livraison sous 1 à 4 semaines181,95 €Livraison sous 1 à 4 semaines -
Marketing Communications and Brand Development in Emerging Markets Volume II
- Livre broché | Anglais | Palgrave Studies of Marketing in Emerging Economies
- Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate con... Savoir plus
274,95 €Livraison 2 à 3 semaines274,95 €Livraison 2 à 3 semaines -
Contemporary Retail Marketing in Emerging Economies
David Eshun Yawson, Fred A Yamoah
- Livre relié | Anglais | Palgrave Studies of Marketing in Emerging Economies
- This book highlights the development of retail marketing in developing economies and presents this sector as a major area of growth and business oppor... Savoir plus
167,95 €Livraison 2 à 3 semaines167,95 €Livraison 2 à 3 semaines -
Digital Business in Africa
- Livre broché | Anglais | Palgrave Studies of Marketing in Emerging Economies
- This edited volume seeks to examine how enterprises in Africa can utilize digital technologies and innovations in creating value for their customers a... Savoir plus
244,45 €Livraison 2 à 3 semaines244,45 €Livraison 2 à 3 semaines -
Green Marketing in Emerging Economies
- Livre relié | Anglais | Palgrave Studies of Marketing in Emerging Economies
- Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product develop... Savoir plus
305,45 €Livraison 2 à 3 semaines305,45 €Livraison 2 à 3 semaines -
Marketing Brands in Africa
- Livre broché | Anglais | Palgrave Studies of Marketing in Emerging Economies
- This contributed volume serves as an authoritative reference and guide for anyone looking to study or build a brand in Africa. Despite being touted as... Savoir plus
305,45 €Livraison 2 à 3 semaines305,45 €Livraison 2 à 3 semaines -
Sustainable Green Marketing Strategies for a Circular Economy
- Livre relié | Anglais | Palgrave Studies of Marketing in Emerging Economies
- Developing countries are known to be ambivalent to making a transition to green economies due to a fear of investment costs related to clean technolog... Savoir plus
305,45 €Livraison 2 à 3 semaines305,45 €Livraison 2 à 3 semaines -
Digital Service Delivery in Africa
- Livre broché | Anglais | Palgrave Studies of Marketing in Emerging Economies
- The dynamics of the world's pervasive digital technologies is transforming organisations and enabling enterprises to create sustainable competitive ad... Savoir plus
274,95 €Livraison 2 à 3 semaines274,95 €Livraison 2 à 3 semaines -
Green Marketing in Emerging Economies
- Livre broché | Anglais | Palgrave Studies of Marketing in Emerging Economies
- Literature on green marketing continues to gain traction in the sustainability discourse, focusing on core subject areas such as green product develop... Savoir plus
181,95 €Livraison 1 à 2 semaines181,95 €Livraison 1 à 2 semaines -
Marketing Communications in Emerging Economies, Volume II
- Livre relié | Anglais | Palgrave Studies of Marketing in Emerging Economies
- Drawing on the expertise of multi-disciplinary scholars from emerging economies, this volume aims to share fascinating perspectives on marketing commu... Savoir plus
160,45 €Livraison sous 1 à 4 semaines160,45 €Livraison sous 1 à 4 semaines -
Strategic Public Relations in Emerging Economies
- Livre relié | Anglais | Palgrave Studies of Marketing in Emerging Economies
- This book examines the nuances of public relations in the developing world. Offering a comprehensive exploration, description, analysis, and explanati... Savoir plus
213,95 €Livraison 2 à 3 semaines213,95 €Livraison 2 à 3 semaines -
Marketing Communications in Emerging Economies, Volume I
- Livre broché | Anglais | Palgrave Studies of Marketing in Emerging Economies
- The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, an... Savoir plus
160,45 €Livraison sous 1 à 4 semaines160,45 €Livraison sous 1 à 4 semaines -
Marketing in the Metaverse
- Livre relié | Anglais | Palgrave Studies of Marketing in Emerging Economies
- This book offers a comprehensive exploration of marketing in the metaverse, a rapidly evolving digital frontier reshaping human interaction and econom... Savoir plus
192,45 €Pré-commander, date de disponibilité inconnue192,45 €Pré-commander, date de disponibilité inconnue -
Fashion Marketing in Emerging Economies Volume II
- Livre relié | Anglais | Palgrave Studies of Marketing in Emerging Economies
- This book provides and sheds light on insights, challenges, and opportunities to support the development and economic growth of the fashion industries... Savoir plus
181,95 €Livraison sous 1 à 4 semaines181,95 €Livraison sous 1 à 4 semaines