- Retrait en 2 heures
- Assortiment impressionnant
- Paiement sécurisé
- Toujours un magasin près de chez vous
- Retrait gratuit dans votre magasin Club
- 7.000.0000 titres dans notre catalogue
- Payer en toute sécurité
- Toujours un magasin près de chez vous
Séries : livres de la série SAGE Library in Marketing
-
Fundamentals of Marketing Research
- Livre relié | SAGE Library in Marketing
- Drawing together seminal and cutting-edge papers on qualitative and quantitative market research, this collection has been compiled by an award-winnin... Savoir plus
1.320,45 €Livraison 1 à 2 semaines1.320,45 €Livraison 1 à 2 semaines -
Brand Management
- This essential set provides an overview of the status of brand related research published in the last 50 years, and the debates on a number of still u... Savoir plus
912,45 €Livraison 1 à 2 semaines912,45 €Livraison 1 à 2 semaines -
Critical Marketing Studies
- Provides an in-depth look at how marketing has grown from its initial focus on business and market exchange to its current influence in social, politi... Savoir plus
666,95 €Livraison 1 à 2 semaines666,95 €Livraison 1 à 2 semaines -
Business-to-Business Marketing
- This four-volume collection is the only detailed survey of business-to-business marketing literature that captures the state of the discipline in its ... Savoir plus
912,45 €Livraison 1 à 2 semaines912,45 €Livraison 1 à 2 semaines -
New Directions in Consumer Research
- This four-volume collection focuses on emerging and cutting-edge work which is shaping the contemporary landscape of consumer research. Savoir plus
967,45 €Livraison 1 à 2 semaines967,45 €Livraison 1 à 2 semaines -
Marketing Ethics
- This four-volume set focuses on understanding marketing ethics from a management perspective, with an introduction that provides an overview of the li... Savoir plus
1.140,45 €Livraison 1 à 2 semaines1.140,45 €Livraison 1 à 2 semaines -
The History of Marketing Thought
- Offers an overview of the development of marketing thought using a range of key publications that cover the history of marketing thought. This work in... Savoir plus
675,95 €Livraison 1 à 2 semaines675,95 €Livraison 1 à 2 semaines -
Macromarketing
- This essential reference work is contemporary and comprehensive, providing multiple perspectives on controversial topics within macromarketing such as... Savoir plus
900,45 €Livraison 1 à 2 semaines900,45 €Livraison 1 à 2 semaines -
Political Marketing
- At the crossroads of political communication and marketing, this set explores literature in key topics from advertising and market research to the mar... Savoir plus
666,95 €Livraison 1 à 2 semaines666,95 €Livraison 1 à 2 semaines -
Marketing in China
- Split across four volumes, this collection brilliantly charts the development of marketing in China over the last thirty years, from its birth to the ... Savoir plus
967,45 €Livraison 1 à 2 semaines967,45 €Livraison 1 à 2 semaines
10 sur 10 résultat(s) affiché(s)