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Séries : livres de la série SAGE Library in Marketing
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Fundamentals of Marketing Research
- Livre relié | SAGE Library in Marketing
- Drawing together seminal and cutting-edge papers on qualitative and quantitative market research, this collection has been compiled by an award-winnin... Savoir plus
1.320,45 €1.320,45 € -
Brand Management
- This essential set provides an overview of the status of brand related research published in the last 50 years, and the debates on a number of still u... Savoir plus
1.004,45 €1.004,45 € -
Critical Marketing Studies
- Provides an in-depth look at how marketing has grown from its initial focus on business and market exchange to its current influence in social, politi... Savoir plus
733,95 €733,95 € -
Business-to-Business Marketing
- This four-volume collection is the only detailed survey of business-to-business marketing literature that captures the state of the discipline in its ... Savoir plus
1.004,45 €1.004,45 € -
Philosophy of Marketing
- This new five-volume collection brings together the seminal articles that students and scholars must assimilate if they are to have a fully rounded un... Savoir plus
1.255,45 €1.255,45 € -
New Directions in Consumer Research
- This four-volume collection focuses on emerging and cutting-edge work which is shaping the contemporary landscape of consumer research. Savoir plus
1.064,45 €1.064,45 € -
Marketing Ethics
- This four-volume set focuses on understanding marketing ethics from a management perspective, with an introduction that provides an overview of the li... Savoir plus
1.255,45 €1.255,45 € -
The History of Marketing Thought
- Offers an overview of the development of marketing thought using a range of key publications that cover the history of marketing thought. This work in... Savoir plus
743,45 €743,45 € -
Macromarketing
- This essential reference work is contemporary and comprehensive, providing multiple perspectives on controversial topics within macromarketing such as... Savoir plus
991,45 €991,45 € -
Political Marketing
- At the crossroads of political communication and marketing, this set explores literature in key topics from advertising and market research to the mar... Savoir plus
743,45 €743,45 € -
Marketing in China
- Split across four volumes, this collection brilliantly charts the development of marketing in China over the last thirty years, from its birth to the ... Savoir plus
1.064,45 €1.064,45 € -
Advertising
- This collection gathers the assorted research and theory together on advertising with papers drawn not only from major international advertising journ... Savoir plus
733,95 €733,95 €
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