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Witty and accessible, Popular Culture Genres is a fascinating study of genres and genre criticism. Author Arthur Asa Berger empowers readers to make t...Savoir plus
You and your students are invited to join the detective, Solomon Hunter, in his hunt for knowledge and a killer. Ettore Gnocchi, the famed postmodern ...Savoir plus
Making Sense of Media is a lively and accessible text that helps readers understand mass media and the texts they carry. Designed expressly for those ...Savoir plus
Making Sense of Media is a lively and accessible text that helps readers understand mass media and the texts they carry. Designed expressly for those ...Savoir plus
Perspectives on Everyday Life: A Cross Disciplinary Cultural Analysis makes the argument for studying everyday life through a combination of introduct...Savoir plus
In 1946, William Bullitt, the first U.S. Ambassador to the Soviet Union, U.S. Ambassador to France at the outbreak of the Second World War, and onetim...Savoir plus
Written in an accessible style, with many photographs and drawings by the author, Smooth Sailing provides an ethnographically informed introduction to...Savoir plus
Arthur Asa Berger's essential guide to undertaking applied or practical research in media studies is designed to provide introductory techniques that ...Savoir plus
Educators, academics, or business persons will find this book convenient and irreplaceable--a must to have on hand, whether writing for the first time...Savoir plus
About the Author Arthur Asa Berger is the author of more than one hundred articles and more than seventy books on pop culture, media, cultural studies...Savoir plus
A useful introduction to the critical study of tourism, this brief text applies semiotics and cultural theory to deal with some of our most iconic glo...Savoir plus
When the cold war ended, many hoped it signified enhanced prospects for a more stable world. However, despite favorable political developments, the po...Savoir plus
The fifth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising's e...Savoir plus
Now in its sixth edition, this book provides an accessible and entertaining overview of advertising in the United States, spanning issues as diverse a...Savoir plus
The average person in America watches four hours of television per day and spends the equivalent of nine years of his or her life in front of the tele...Savoir plus
The Genius of the Jewish Joke focuses on what is distinctive and unusual about Jewish jokes and Jewish humor. Jewish humor is humor by Jews and about ...Savoir plus
Arthur Asa Berger′s newest work, Narratives in Popular Culture, Media, and Everyday Life elucidates narrative theory and applies it to the reader′s ev...Savoir plus
Media and Society: A Critical Perspective is a lively, illustrated introduction to the role that the mass media play in our lives, our society, and Am...Savoir plus
Are Americans obsessed with shopping? Shop 'til You Drop is a lively look at our consumer culture and its role in our everyday lives and society. Arth...Savoir plus
In Blind Men and Elephants , Arthur Asa Berger uses case histories to show how scholars from different disciplines and scholarly domains have tried to...Savoir plus
This book, written in an accessible style and illustrated with drawings by the author and with many other images, discusses the basic principles of di...Savoir plus
In this guide to cultural criticism, Arthur Asa Berger presents complex concepts in jargon-free language, making the book an ideal introductory text. ...Savoir plus