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Celebrities attract the attention of commercial interests and other public figures. They receive payments from sponsors to endorse brands. They are so...Savoir plus
Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book introduces the es...Savoir plus
This book provides an up-to-date and comprehensive review and critique of the scientific evidence concerning the prevalence, nature and potential effe...Savoir plus
Media and the Sexualization of Childhood examines the on-going debates surrounding the prominence of sexual themes in children's lives, from clothes a...Savoir plus
Does violence on TV lead to violent behaviour? How does screen time impact child development? What is the effect of advertising on a child's behaviour...Savoir plus
There is a basic question to be raised about television violence which is whether it contributes toward social violence. Television Broadcasting at pr...Savoir plus
The technological developments that have encouraged the multiplication of TV channels and the questions raised by these developments are examined in t...Savoir plus
Media and the Sexualization of Childhood examines the on-going debates surrounding the prominence of sexual themes in children's lives, from clothes a...Savoir plus
Psychology of Behavioural Interventions and Pandemic Control is a unique text that examines the COVID-19 pandemic in relation to population risk facto...Savoir plus
This is a unique text that examines the COVID-19 pandemic in relation to population risk factors and the efficacy of non-pharmaceutical interventions ...Savoir plus
Violence on Television presents findings from the largest ever study of the depiction of violence on television carried out in Britain. It looks not o...Savoir plus
The Psychology of the Selfie provides a comprehensive overview and analysis of research on the significance of selfies, offering insights into the top...Savoir plus
This book explores the psychology behind public beliefs in extraterrestrial visitors and UFOs. Drawing on opinion poll and academic research data from...Savoir plus
This volume examines compliance with COVID-19 restrictions, and the non-pharmaceutical measures taken in attempts to bring the pandemic under control....Savoir plus
This volume examines the role played by media and communications systems in informing and influencing the public on behavioural compliances with pande...Savoir plus
In an examination of the relationship between pets and people, Barrie Gunter illustrates the many psychological benefits that animal companionship can...Savoir plus
This volume examines the role played by media and communications systems in informing and influencing the public on behavioural compliances with pande...Savoir plus
This book provides an up-to-date and comprehensive review and critique of the scientific evidence concerning the prevalence, nature and potential effe...Savoir plus
The Psychology and Consumer Profiling in a Digital Age examines how the field of 'psychographics' has evolved, the different approaches to psychologic...Savoir plus
Originally published in 1989 this is a unique reference source to the social attitudes of British adolescents of the time. The authors, both experienc...Savoir plus
The Google Generation examines original and secondary research evidence from international sources to determine whether there is a younger generation ...Savoir plus
Competition talent shows have been among the most popular on television in the 21st century. The producers of these shows claim to give ordinary peopl...Savoir plus
In Understanding the Older Consumer , Barrie Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the ...Savoir plus
Does violence on TV lead to violent behaviour? How can parents influence children's viewing? Fears over the effect of television on children have been...Savoir plus