- Retrait en 2 heures
- Assortiment impressionnant
- Paiement sécurisé
- Toujours un magasin près de chez vous
- Retrait en 2 heures
- Assortiment impressionnant
- Paiement sécurisé
- Toujours un magasin près de chez vous
Livres écrits par David A. Aaker
-
Marketing Research
David A. Aaker, V. Kumar, George S. Day, Robert Leone
- Livre relié
- Offers one the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This text fo... Savoir plus
188,95 €188,95 € -
Building Strong Brands
David A. Aaker
- Livre broché
- Using real brand-building case studies, this groundbreaking book describes how companies can increase brand identity by thinking 'out-of-the-box'. Savoir plus
15,45 €15,45 € -
Brand Leadership
Erich Joachimsthaler, David A. Aaker
- Ebook | Anglais
- Recognized by Brandweek as "the dean of the brand-equity movement," David Aaker now prepares managers for the next level of the brand revolution—brand... Savoir plus
17,88 €17,88 € -
Brand Portfolio Strategy
David A. Aaker
- Ebook | Anglais
- In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how ... Savoir plus
19,00 €19,00 € -
Marketing Research
David A. Aaker, V. Kumar, Robert P. Leone, George S. Day
- Livre broché
- This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This h... Savoir plus
67,45 €67,45 € -
Building Strong Brands
David A. Aaker
- Ebook | Anglais
- As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreakin... Savoir plus
19,00 €19,00 € -
Brand Leadership
David A. Aaker, Erich Joachimsthaler
- Livre broché | Anglais
- The leading consultant on branding returns with an instant classic: a top to bottom guide to winning the battle of the brands Savoir plus
15,45 €15,45 €
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