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Livres écrits par Jim Blythe
-
Principles and Practice of Marketing
Jim Blythe
- Livre relié | Anglais
- When you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you′re out - all those ... Savoir plus
447,95 €447,95 € -
Essentials of Marketing
Jim Blythe
- Livre broché
- This introductory textbook covers all aspects of marketing from the development of the marketing concept through consumer behaviour, segmentation, tar... Savoir plus
40,95 €40,95 € -
Consumer Behaviour
Zubin Sethna, Jim Blythe
- Livre relié
- Informal yet academically rigorous in style, this fun textbook focuses on consumer behaviour in action and provides international examples, videos and... Savoir plus
167,95 €167,95 € -
Challenges of Change
Jim Blythe
- Livre broché | Anglais
- The golden years of retirement are what people look most toward after years of toiling at work. However, as author and reverse mortgage specialist Jam... Savoir plus
21,95 €21,95 € -
Business to Business Marketing Management
Alan Zimmerman, Jim Blythe, Nektarios Tzempelikos
- Livre relié | Anglais
- Leveraging its distinctive global perspective on the B2B marketing environment, the 5th edition of this well-regarded textbook provides readers with e... Savoir plus
305,45 €305,45 € -
Essentials of Marketing
Jane Martin, Jim Blythe
- Livre broché
- A thorough insight into the core marketing concepts using real-life examples. Essentials of Marketing, 8th edition, by Martin and Blythe offers the mo... Savoir plus
84,45 €84,45 € -
A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing
Jim Blythe
- Livre relié | Anglais | Very Short, Fairly Interesting & Cheap Books
- This is the book marketing students have been waiting for. Packed full of lively debate and funny anecdotes, this book covers topics marketing student... Savoir plus
135,95 €135,95 € -
Business to Business Marketing Management
Alan Zimmerman, Jim Blythe
- Livre relié | Anglais
- Business to business markets are considerably more challenging than consumer markets and as such demand a more specific skillset from marketers. Buyer... Savoir plus
167,95 €167,95 € -
Key Concepts in Marketing
Jim Blythe
- Livre relié | Anglais | Key Concepts (Sage)
- Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today. Each entry com... Savoir plus
264,45 €264,45 € -
Essentials of Marketing
Jane Martin, Jim Blythe
- Ebook | Anglais
- Understand the core concepts of marketing explained in a real-life context ‘This is an up-to-date, informative and easy to read textbook; essential fo... Savoir plus
56,17 €56,17 € -
Essentials of Marketing Communications
Jim Blythe
- Livre broché
- Designed to give students an overview of the techniques, supporting theories and strategic and tactical decision-making processes involved in marketin... Savoir plus
41,95 €41,95 € -
Business to Business Marketing Management
Alan Zimmerman, Jim Blythe, Nektarios Tzempelikos
- Livre broché | Anglais
- Leveraging its distinctive global perspective on the B2B marketing environment, the 5th edition of this well-regarded textbook provides readers with e... Savoir plus
85,45 €85,45 € -
CIM Coursebook Marketing Essentials
Jim Blythe
- Livre broché | Anglais
- 'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful... Savoir plus
96,45 €96,45 € -
Principles and Practice of Marketing
Jim Blythe
- Livre broché | Anglais
- With engaging real-life examples from brands such as Netflix and Paypal, this friendly textbook will lead students to exam success whilst encouraging ... Savoir plus
135,95 €135,95 € -
Essentials of Marketing
Jim Blythe, Jane Martin
- Ebook | Anglais
- Learn the skills you need to succeed in your marketing course with this accessible guide. Essentials of Marketing , 7th edition, by Jim Blythe serves ... Savoir plus
48,75 €48,75 € -
Essentials of Marketing
Jim Blythe, Jane Martin
- Livre broché
- Help your students engage with the principles of marketing. Essentials of Marketing, 7th edition, is an accessible and lively introduction ideal for u... Savoir plus
87,95 €87,95 € -
Consumer Behaviour
Zubin Sethna, Jim Blythe
- Livre broché
- Informal yet academically rigorous in style, this fun textbook focuses on consumer behaviour in action and provides international examples, videos and... Savoir plus
60,45 €60,45 € -
Key Concepts in Marketing
Jim Blythe
- Livre broché | Anglais | Key Concepts (Sage)
- Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today. Each entry com... Savoir plus
131,45 €131,45 € -
Business to Business Marketing Management
Alan Zimmerman, Jim Blythe
- Livre broché | Anglais
- Business to business markets are considerably more challenging than consumer markets and as such demand a more specific skillset from marketers. Buyer... Savoir plus
84,95 €84,95 € -
A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing
Jim Blythe
- Livre broché | Very Short, Fairly Interesting & Cheap Books
- Packed full of lively debate and anecdotes, this title covers topics marketing students are familiar with, such as key thinkers and concepts. It looks... Savoir plus
27,45 €27,45 € -
Marketing
Jim Blythe
- Livre broché | Sage Course Companions Series
- Presents an introduction to the subject that helps readers extend their understanding of key concepts and enhance their thinking skills in line with c... Savoir plus
49,95 €49,95 € -
Essentials of Marketing
Jim Blythe
- Livre broché
- This text aims to give non-specialist students a full understanding of the basics of marketing in a concise and accurate way by following the conventi... Savoir plus
30,95 €30,95 €
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