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Livres écrits par Jim Blythe
-
Essentials of Marketing
Jim Blythe
- Livre broché
- This introductory textbook covers all aspects of marketing from the development of the marketing concept through consumer behaviour, segmentation, tar... Savoir plus
40,95 €Livraison 1 à 2 semaines40,95 €Livraison 1 à 2 semaines -
Principles and Practice of Marketing
Jim Blythe
- Livre relié | Anglais
- With engaging real-life examples from brands such as Netflix and Paypal, this friendly textbook will lead students to exam success whilst encouraging ... Savoir plus
407,45 €Livraison 2 à 3 semaines407,45 €Livraison 2 à 3 semaines -
Challenges of Change
Jim Blythe
- Livre broché | Anglais
- The golden years of retirement are what people look most toward after years of toiling at work. However, as author and reverse mortgage specialist Jam... Savoir plus
16,95 €Livraison 2 à 3 semaines16,95 €Livraison 2 à 3 semaines -
Consumer Behaviour
Zubin Sethna, Jim Blythe
- Livre relié
- Informal yet academically rigorous in style, this fun textbook focuses on consumer behaviour in action and provides international examples, videos and... Savoir plus
167,95 €Livraison 1 à 2 semaines167,95 €Livraison 1 à 2 semaines -
A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing
Jim Blythe
- Livre relié | Anglais | Very Short, Fairly Interesting & Cheap Books
- Studying Marketing is packed full of lively debate and funny anecdotes covering topics marketing students are familiar with, such as key thinkers and ... Savoir plus
123,95 €Livraison 2 à 3 semaines123,95 €Livraison 2 à 3 semaines -
Business to Business Marketing Management
Alan Zimmerman, Jim Blythe
- Livre relié | Anglais
- Business to business markets are considerably more challenging than consumer markets and as such demand a more specific skillset from marketers. Buyer... Savoir plus
167,95 €Livraison sous 1 à 4 semaines167,95 €Livraison sous 1 à 4 semaines -
Key Concepts in Marketing
Jim Blythe
- Livre relié | Anglais | Key Concepts (Sage)
- The extremely readable and accessible format brings the reader a wealth of information, and provides a valuable reference to any student of marketing. Savoir plus
239,95 €Livraison 2 à 3 semaines239,95 €Livraison 2 à 3 semaines -
Essentials of Marketing
Jane Martin, Jim Blythe
- Ebook | Anglais
- Understand the core concepts of marketing explained in a real-life context ‘This is an up-to-date, informative and easy to read textbook; essential fo... Savoir plus
55,11 €Disponible immédiatement55,11 €Disponible immédiatement -
Essentials of Marketing Communications
Jim Blythe
- Livre broché
- Designed to give students an overview of the techniques, supporting theories and strategic and tactical decision-making processes involved in marketin... Savoir plus
41,95 €Livraison 1 à 2 semaines41,95 €Livraison 1 à 2 semaines -
CIM Coursebook Marketing Essentials
Jim Blythe
- Livre broché | Anglais
- 'Butterworth-Heinemann's CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful... Savoir plus
90,45 €Livraison 2 à 3 semaines90,45 €Livraison 2 à 3 semaines -
Principles and Practice of Marketing
Jim Blythe
- Livre broché | Anglais
- With engaging real-life examples from brands such as Netflix and Paypal, this friendly textbook will lead students to exam success whilst encouraging ... Savoir plus
135,95 €Livraison 2 à 3 semaines135,95 €Livraison 2 à 3 semaines -
Essentials of Marketing
Jim Blythe, Jane Martin
- Ebook | Anglais
- Learn the skills you need to succeed in your marketing course with this accessible guide. Essentials of Marketing , 7th edition, by Jim Blythe serves ... Savoir plus
48,75 €Disponible immédiatement48,75 €Disponible immédiatement -
Essentials of Marketing
Jim Blythe, Jane Martin
- Livre broché
- Help your students engage with the principles of marketing. Essentials of Marketing, 7th edition, is an accessible and lively introduction ideal for u... Savoir plus
87,95 €Livraison 1 à 2 semaines87,95 €Livraison 1 à 2 semaines -
Consumer Behaviour
Zubin Sethna, Jim Blythe
- Livre broché
- Informal yet academically rigorous in style, this fun textbook focuses on consumer behaviour in action and provides international examples, videos and... Savoir plus
60,45 €Livraison 1 à 2 semaines60,45 €Livraison 1 à 2 semaines -
Key Concepts in Marketing
Jim Blythe
- Livre broché | Anglais | Key Concepts (Sage)
- Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today. Each entry com... Savoir plus
94,95 €Livraison 2 à 3 semaines94,95 €Livraison 2 à 3 semaines -
Business to Business Marketing Management
Alan Zimmerman, Jim Blythe
- Livre broché | Anglais
- Business to business markets are considerably more challenging than consumer markets and as such demand a more specific skillset from marketers. Buyer... Savoir plus
84,95 €Livraison 1 à 4 semaines84,95 €Livraison 1 à 4 semaines -
A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing
Jim Blythe
- Livre broché | Very Short, Fairly Interesting & Cheap Books
- Packed full of lively debate and anecdotes, this title covers topics marketing students are familiar with, such as key thinkers and concepts. It looks... Savoir plus
24,45 €Livraison 1 à 2 semaines24,45 €Livraison 1 à 2 semaines -
Marketing
Jim Blythe
- Livre broché | Sage Course Companions Series
- Presents an introduction to the subject that helps readers extend their understanding of key concepts and enhance their thinking skills in line with c... Savoir plus
45,95 €Livraison 1 à 2 semaines45,95 €Livraison 1 à 2 semaines -
Essentials of Marketing
Jim Blythe
- Livre broché
- This text aims to give non-specialist students a full understanding of the basics of marketing in a concise and accurate way by following the conventi... Savoir plus
30,95 €Date de disponibilité inconnue30,95 €Date de disponibilité inconnue
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