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Livres écrits par Jochen Wirtz
-
Intelligent Automation: Welcome to the World of Hyperautomation: Learn How to Harness Artificial Intelligence to Boost Business & Make Our World More Human
Pascal Bornet, Ian Barkin, Jochen Wirtz
- Livre broché | Anglais
- This book is the first book on the emerging trend of intelligent automation. Also known as hyperautomation, it is a cutting-edge combination of method... Savoir plus
34,95 €Livraison 1 à 2 semaines34,95 €Livraison 1 à 2 semaines -
Building a World Class Service Organization (Assessment Tool)
Jochen Wirtz
- Livre broché | Anglais | Winning in Service Markets | n° 13
- Service leadership is not based on outstanding performance within a single dimension. Rather, it reflects excellence across multiple dimensions. Build... Savoir plus
15,45 €Livraison 2 à 3 semaines15,45 €Livraison 2 à 3 semaines -
Services Marketing
Christopher H. Lovelock, Jochen Wirtz
- Livre relié
- For advanced undergraduate and MBA/EMBA courses in Services Marketing. Organized around a strategic marketing framework to give instructors maximum fl... Savoir plus
122,95 €Livraison 1 à 2 semaines122,95 €Livraison 1 à 2 semaines -
Automatisation intelligente
Pascal Bornet, Ian Barkin, Jochen Wirtz
- Livre broché | Français
- Bienvenue dans le monde de L'hyper-automatisation Il s'agit du premier ouvrage de référence sur l'automatisation intelligente (Al). Egalement appelée ... Savoir plus
20,00 €Livraison 1 à 4 semaines20,00 €Livraison 1 à 4 semaines -
Balancing Capacity and Demand in Service Operations
Jochen Wirtz
- Livre broché | Anglais | Winning in Service Markets | n° 7
- Many services with limited capacity face wide swings in demand that can be caused by the change in seasons. The effective use of expensive productive ... Savoir plus
15,45 €Livraison 2 à 3 semaines15,45 €Livraison 2 à 3 semaines -
Designing Customer Service Processes
Jochen Wirtz
- Livre broché | Anglais | Winning in Service Markets | n° 6
- From a customer's perspective, services are experiences. From the organization's perspective, services are processes that have to be designed and mana... Savoir plus
15,45 €Livraison 2 à 3 semaines15,45 €Livraison 2 à 3 semaines -
Service Marketing Communications
Jochen Wirtz
- Livre broché | Anglais | Winning in Service Markets | n° 5
- Developing an effective service marketing communications strategy starts with a good understanding of the service product and its prospective buyers. ... Savoir plus
15,45 €Livraison 2 à 3 semaines15,45 €Livraison 2 à 3 semaines -
Designing Complaint Handling and Service Recovery Strategies
Jochen Wirtz
- Livre broché | Anglais | Winning in Service Markets | n° 11
- The first unspoken law of service quality and productivity is to do it right the first time. However, chances are that the customers may not be always... Savoir plus
15,45 €Livraison 2 à 3 semaines15,45 €Livraison 2 à 3 semaines -
Intelligent Automation: Welcome to the World of Hyperautomation: Learn How to Harness Artificial Intelligence to Boost Business & Make Our World More Human
Pascal Bornet, Ian Barkin, Jochen Wirtz
- Livre relié | Anglais
- This book is the first book on the emerging trend of intelligent automation. Also known as hyperautomation, it is a cutting-edge combination of method... Savoir plus
73,45 €Livraison 2 à 3 semaines73,45 €Livraison 2 à 3 semaines -
Services Marketing: People, Technology, Strategy (Ninth Edition)
Jochen Wirtz, Christopher Lovelock
- Livre broché | Anglais
- Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Chri... Savoir plus
94,95 €Livraison 1 à 2 semaines94,95 €Livraison 1 à 2 semaines -
Intelligent Automation
Ian Barkin, Jochen Wirtz, Pascal Bornet
- Livre broché | Anglais
- TESTIMONIALS " One of the most important books of our times! " - Bernard Marr " An essential reading for anybody who cares about the future of work " ... Savoir plus
27,95 €Livraison 1 à 4 semaines27,95 €Livraison 1 à 4 semaines -
Positioning Services in Competitive Markets
Jochen Wirtz
- Livre broché | Anglais | Winning in Service Markets | n° 2
- What makes consumers or institutional buyers select, and remain loyal to, one service provider over another? Without knowing which product features ar... Savoir plus
15,45 €Livraison 2 à 3 semaines15,45 €Livraison 2 à 3 semaines -
Winning in Service Markets: Success Through People, Technology and Strategy
Jochen Wirtz
- Livre relié | Anglais
- Winning in Service Markets: Success through People, Technology, and Strategy is the first practitioner book in the market to cover the key aspects of ... Savoir plus
167,95 €Livraison 2 à 3 semaines167,95 €Livraison 2 à 3 semaines -
Essentials of Services Marketing
Jochen Wirtz
- Ebook | Anglais
- Forundergraduate courses in services marketing As economies across the world continue to transition toward services,skills in marketing and managing s... Savoir plus
55,11 €Disponible immédiatement55,11 €Disponible immédiatement -
Automatisation intelligente
Pascal Bornet, Ian Barkin, Jochen Wirtz
- Livre broché | Français
- L'automatisation intelligente combine des méthodes et des technologies de pointe qui impliquent les organisations, les personnes, le machine learning,... Savoir plus
20,00 €Livraison 1 à 4 semaines20,00 €Livraison 1 à 4 semaines -
Managing People for Service Advantage
Jochen Wirtz
- Livre broché | Anglais | Winning in Service Markets | n° 9
- Highly capable and motivated people are at the center of service excellence and productivity. Behind today's successful service organizations stands a... Savoir plus
15,45 €Livraison 2 à 3 semaines15,45 €Livraison 2 à 3 semaines -
Managing Customer Relationships and Building Loyalty
Jochen Wirtz
- Livre broché | Anglais | Winning in Service Markets | n° 10
- Targeting, acquiring, and retaining the 'right' customers is at the core of many successful service firms. The objective is to build the relationships... Savoir plus
15,45 €Livraison 2 à 3 semaines15,45 €Livraison 2 à 3 semaines -
Developing Service Products and Brands
Jochen Wirtz
- Livre broché | Anglais | Winning in Service Markets | n° 3
- All service organizations face choices concerning the types of products to offer and how to deliver them to customers. Designing a service product is ... Savoir plus
15,45 €Livraison 2 à 3 semaines15,45 €Livraison 2 à 3 semaines -
Service Quality and Productivity Management
Jochen Wirtz
- Livre broché | Anglais | Winning in Service Markets | n° 12
- The relationship between productivity and customer satisfaction is complex. Service Quality and Productivity Management describes that the quality and... Savoir plus
15,45 €Livraison 2 à 3 semaines15,45 €Livraison 2 à 3 semaines -
Services Marketing: People, Technology, Strategy (Eighth Edition)
Jochen Wirtz, Christopher Lovelock
- Livre relié | Anglais
- Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Chr... Savoir plus
120,95 €Livraison 1 à 2 semaines120,95 €Livraison 1 à 2 semaines -
Services Marketing: People, Technology, Strategy (Ninth Edition)
Jochen Wirtz, Christopher Lovelock
- Livre relié | Anglais
- Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Chri... Savoir plus
189,45 €Livraison 1 à 2 semaines189,45 €Livraison 1 à 2 semaines -
Winning in Service Markets: Success Through People, Technology and Strategy
Jochen Wirtz
- Livre broché | Anglais
- Winning in Service Markets: Success through People, Technology, and Strategy is the first practitioner book in the market to cover the key aspects of ... Savoir plus
74,95 €Livraison 2 à 3 semaines74,95 €Livraison 2 à 3 semaines -
Services Marketing: People, Technology, Strategy (Eighth Edition)
Jochen Wirtz, Christopher Lovelock
- Livre broché | Anglais
- Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Chr... Savoir plus
69,95 €Date de disponibilité inconnue69,95 €Date de disponibilité inconnue
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