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Livres écrits par Nigel Piercy
-
Export Strategy
Nigel Piercy
- Livre broché | Anglais | Routledge Library Editions: Marketing
- This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the me... Savoir plus
65,95 €65,95 € -
Marketing Organisation (RLE Marketing)
Nigel Piercy
- Livre relié | Anglais | Routledge Library Editions: Marketing
- Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decisi... Savoir plus
305,45 €305,45 € -
Strategic Marketing
David W. Cravens, Nigel Piercy
- Livre broché
- Discusses the concepts and processes for gaining the competitive advantage in the marketplace. This book presents the marketing strategy process with ... Savoir plus
86,95 €86,95 € -
Managing Marketing Information (RLE Marketing)
Nigel Piercy, Martin Evans
- Livre relié | Anglais | Routledge Library Editions: Marketing | n° 17
- A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this ke... Savoir plus
305,45 €305,45 € -
Export Strategy
Nigel Piercy
- Livre relié | Anglais | Routledge Library Editions: Marketing
- This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the me... Savoir plus
193,95 €193,95 € -
Marketing Budgeting (RLE Marketing)
Nigel Piercy
- Livre relié | Anglais | Routledge Library Editions: Marketing
- This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stres... Savoir plus
251,95 €251,95 € -
Managing Marketing Information (RLE Marketing)
Nigel Piercy, Martin Evans
- Livre broché | Anglais | Routledge Library Editions: Marketing
- A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this ke... Savoir plus
100,95 €100,95 € -
Marketing Strategy and Competitive Positioning
Graham Hooley, Nigel Piercy, Brigitte Nicoulaud, John Rudd, Nick Lee
- Ebook | Anglais
- For undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management. Understand ... Savoir plus
50,87 €50,87 € -
Marketing Organisation (RLE Marketing)
Nigel Piercy
- Livre broché | Anglais | Routledge Library Editions: Marketing
- Aimed primarily at the MBA student or those preparing for professional qualifications in the marketing field, this book analyses the process of decisi... Savoir plus
100,95 €100,95 € -
Marketing Strategy and Competitive Positioning
Graham Hooley, Nigel Piercy, Brigitte Nicoulaud, John Rudd, Nick Lee
- Ebook | Anglais
- The ideal text to help you develop your knowledge around rigorous marketing strategies from formulation to implementation Marketing Strategy and Compe... Savoir plus
56,17 €56,17 € -
Marketing Budgeting (RLE Marketing)
Nigel Piercy
- Livre broché | Anglais | Routledge Library Editions: Marketing
- This book represents a radical departure from the established theory in taking an organisational view of resource allocation in marketing, which stres... Savoir plus
65,95 €65,95 € -
Marketing Strategy and Competitive Positioning
Graham Hooley, Nigel Piercy, Brigitte Nicoulaud, John Rudd, Nick Lee
- Livre broché | Anglais
- The ideal text to help you develop your knowledge around rigorous marketing strategies from formulation to implementation Marketing Strategy and Compe... Savoir plus
76,31 €76,31 € -
Marketing Strategy and Competitive Positioning
Graham Hooley, Nigel Piercy, Brigitte Nicoulaud, John Rudd, Nick Lee
- Ebook | Anglais
- For undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management. Understand ... Savoir plus
56,17 €56,17 €
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