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- Retrait en 2 heures
- Assortiment impressionnant
- Paiement sécurisé
- Toujours un magasin près de chez vous
Livres écrits par Rajagopal
-
Systems Thinking and Process Dynamics for Marketing Systems
Rajagopal
- Livre relié | Anglais
- Increased competition in the global marketplace has created enormous pressure on system implementation, particularly in the field of marketing. System... Savoir plus
258,45 €258,45 € -
Competitive Branding Strategies
Rajagopal
- Livre relié | Anglais
- Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches. Amidst increa... Savoir plus
108,45 €108,45 € -
Sustainable Businesses in Developing Economies
Rajagopal
- Livre relié | Anglais
- Trends in cleaner business decisions have resulted in sustainable business models involving society, stakeholders, and consumers. Sustainable choices ... Savoir plus
140,95 €140,95 € -
Market Entropy
Rajagopal
- Livre broché | Anglais
- This book discusses competitive market dynamics explain contextual market entropy caused because of swift changes in the innovation and technology sce... Savoir plus
44,45 €44,45 € -
Transgenerational Marketing
Rajagopal
- Livre relié | Anglais
- This book critically examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look to gai... Savoir plus
160,45 €160,45 € -
Humanizing Digital Experience
Rajagopal
- Livre broché | Anglais
- Humanizing Digital Experience explores how technology-driven business environments can be designed around human cognition, behavior, and values to enh... Savoir plus
48,95 €48,95 € -
Rebuilding Entrepreneurship at the Grassroots
Rajagopal
- Livre broché | Anglais | Palgrave Studies of Entrepreneurship and Social Challenges in Developing Economies
- This book analyzes the impact of entrepreneurship, technology, and innovation on meeting chronic and recurring social challenges, such as poverty, gen... Savoir plus
173,45 €173,45 € -
Challenge-Based Learning, Research, and Innovation
Arturo Molina, Rajagopal
- Livre relié | Anglais | Palgrave Studies of Entrepreneurship and Social Challenges in Developing Economies
- Challenge-based research focuses on addressing societal and environmental problems. One way of doing so is by transforming existing businesses to prof... Savoir plus
173,45 €173,45 € -
Managing Social Media and Consumerism
Rajagopal
- Livre relié | Anglais
- Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towa... Savoir plus
167,95 €167,95 € -
Information Communication Technologies and Globalization of Retailing Applications
Rajagopal
- Livre relié | Anglais
- Globalization has pushed the use of technology in business with advancing information and communication technology becoming a key factor in the future... Savoir plus
230,95 €230,95 € -
Competitive Branding Strategies
Rajagopal
- Livre broché | Anglais
- Globalization has expanded the options for building brand strategies through social media, the internet, and in conventional approaches. Amidst increa... Savoir plus
92,45 €92,45 € -
The Butterfly Effect in Competitive Markets
Rajagopal
- Livre relié | Anglais
- This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepre... Savoir plus
213,95 €213,95 € -
Artificial Intelligence and Entrepreneurship
Rajagopal, Ananya Rajagopal
- Livre relié | Anglais | Palgrave Studies of Entrepreneurship and Social Challenges in Developing Economies
- This book focuses on divergent discussions on entrepreneurial challenges in context to the adaptation to artificial intelligence (AI), machine learnin... Savoir plus
162,45 €162,45 € -
Managing Social Media and Consumerism
Rajagopal
- Livre broché | Anglais
- Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towa... Savoir plus
167,95 €167,95 € -
Rebuilding Entrepreneurship at the Grassroots
Rajagopal
- Livre relié | Anglais | Palgrave Studies of Entrepreneurship and Social Challenges in Developing Economies
- This book analyzes the impact of entrepreneurship, technology, and innovation on meeting chronic and recurring social challenges, such as poverty, gen... Savoir plus
173,45 €173,45 € -
Evolving With Inclusive Business in Emerging Markets
Rajagopal
- Livre broché | Anglais
- This book discusses the attributes of inclusive business by engaging people (customers and stakeholders) in creating social and customer values and en... Savoir plus
48,95 €48,95 € -
Virtual Engagement
Rajagopal
- Livre broché | Anglais
- Virtual Engagement presents contemporary perspectives on virtual marketing with a focus on business-to-consumers and business-to-business marketing pr... Savoir plus
48,95 €48,95 € -
Architecting Enterprise
Rajagopal
- Livre relié | Anglais
- The discussion in this book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. The author covers man... Savoir plus
83,95 €83,95 € -
Transgenerational Marketing
Rajagopal
- Livre broché | Anglais
- This book critically examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look to gai... Savoir plus
162,45 €162,45 € -
Qualitative Marketing Research
Rajagopal
- Livre broché | Anglais
- This book discusses qualitative research modeling and new approaches of qualitative data collection, interpretation of results, reporting, and derivin... Savoir plus
37,45 €37,45 € -
Crowd-Based Business Models
Rajagopal
- Livre relié | Anglais
- This book distinctively presents nine thematic discussions with real examples of small and large companies across the geographic destinations. Among m... Savoir plus
162,45 €162,45 € -
Crowd-Based Business Models
Rajagopal
- Livre broché | Anglais
- This book distinctively presents nine thematic discussions with real examples of small and large companies across the geographic destinations. Among m... Savoir plus
162,45 €162,45 € -
Agile Marketing Strategies
Rajagopal
- Livre relié | Anglais
- This book discusses the analysis of consumer behavior as a fundamental tool to build agility in business models and strategies. Exploring recent scien... Savoir plus
151,95 €151,95 € -
Consumer Behavior Theories
Rajagopal
- Livre broché | Anglais
- This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the busi... Savoir plus
30,95 €30,95 €