Description

This book is designed as a practical, comprehensive guide for those preparing for the CCXP exam. But it is also much more than that—it is a roadmap for becoming a stronger CX leader, whether or not you sit for the certification. Inside, you'll find:

An overview of the CCXP exam format, requirements, and application process. A deep dive into the five core disciplines of CX tested in the exam: Customer-Centric Culture Organizational Adoption & Accountability Customer Insights & Understanding Experience Design, Improvement & Innovation Metrics, Measurement & ROI Clear definitions, frameworks, and subtopics explained in detail. Real-world examples and case studies from leading CX organizations. Study tips, sample questions, and tools to help you prepare effectively. Practical applications that go beyond exam prep to strengthen your everyday CX leadership.