Description

Sales doesn't end with a great presentation. It ends when the customer says yes.

In Close That Sale, legendary sales authority Brian Tracy teams up with next-generation strategist Michael Tracy to deliver the most practical, field-tested guide to closing sales in today's competitive marketplace.

This is not theory.
This is not outdated "pressure selling."
This is how top performers close consistently--ethically, confidently, and predictably.

Drawing on decades of real-world experience and thousands of sales conversations across industries, Close That Sale reveals the exact mindset, language, and structure used by elite closers to turn hesitation into commitment.

Inside, You'll Discover:

The psychology behind every buying decision--and how to align with it
How to recognize buying signals most salespeople miss
The closing questions that naturally move prospects forward
How to handle objections without resistance or pressure
The difference between asking for the order and earning it
Why most deals stall--and how to close them faster
Modern closing strategies that work in face-to-face, phone, and virtual sales

Why This Book Is Different
Brian Tracy brings the timeless principles that have helped millions succeed in sales. Michael Tracy adds the modern application--real conversations, real objections, and real results in today's market.

Together, they show you how to: