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CRM Goes Digital
Design and Use of Digital Customer Interface in Marketing, Sales and Service
96,45 €
+ 192 points
Description
Customer management has taken on entirely new forms since digitalization. This brand-new CRM book is dedicated to the latest approaches that dominate sales, marketing, and service in this era of digitalization. Topics include Omni-Channel or mobile CRM concepts, Big Data and social media tools, new customer experience or loyalty approaches, and Artificial Intelligence, etc.
In this forward-looking, practice-oriented, and conceptually sound customer relationship management book, readers will learn about future developments in customer management using digital CRM (dCRM), product, and service optimization. The book also focuses on sales management and the improvement of sales performance through radical customer orientation. The chapters are written by, and for, academic, consulting, and company experts who appreciate a theoretical and practical approach to the topic.
Spécifications
Parties prenantes
- Editeur:
Contenu
- Nombre de pages :
- 302
- Langue:
- Anglais
- Collection :
Caractéristiques
- EAN:
- 9783658457976
- Format:
- Livre relié
- Dimensions :
- 155 mm x 21 mm
- Poids :
- 600 g
Seulement chez Librairie Club
+ 192 points sur votre carte client de Librairie Club
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