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Customer-Dominant Logic
Customer-Dominant Management as a New Target in Relationship Marketing
Manfred Bruhn, Maxim Saleschus, Karsten Hadwich
Livre relié | Anglais
105,45 €
+ 210 points
Description
This book provides a structured overview of Customer-Dominant Logic and formulates fundamental principles that form the basis for a realignment of customer-oriented corporate management. Customer-Dominant Logic is an innovative marketing logic that consistently places the customer at the center of all business activities. This requires a fundamental shift in perspective, where the integration of the provider with the customer takes precedence over the integration of the customer with the provider.
Based on the principles of Customer-Dominant Logic, the authors present their own and new systematic management approach. They introduce "Customer-Dominant Management," detailing all necessary phases of a management process. Customer-Dominant Management aims to realize both customer and company goals through the establishment of a partnership with value-creating offerings in the customer ecosystem.
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 425
- Langue:
- Anglais
Caractéristiques
- EAN:
- 9783658453510
- Date de parution :
- 27-11-24
- Format:
- Livre relié
- Format numérique:
- Genaaid
- Dimensions :
- 165 mm x 256 mm
- Poids :
- 1097 g
Seulement chez Librairie Club
+ 210 points sur votre carte client de Librairie Club
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