Vous l’avez sûrement remarqué : notre boutique se pare d’un tout nouveau look frais et moderne ! Notre nom, logo et site ont été repensés, mais rassurez-vous : nous restons la même librairie et papeterie que vous connaissez et appréciez.
Curieux·euse de découvrir l’histoire derrière notre nouveau style ?
This book uses insights from services marketing to illustrate how financial service providers should utilize service marketing concepts to provide customers with quality, satisfaction, and memorable experience.
Marketing has been traditionally goods oriented with a business to customer focus. However, it is established that financial service organizations also need a focused marketing strategy in the business to consumer space.
This book uses insights from services marketing to illustrate how financial service providers should utilize service marketing concepts to provide customers with quality, satisfaction, and memorable experience. This book is particularly useful to managers in financial organizations, executives enrolled in a management course, faculty and post graduate students of a management course.
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