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Positioning: The Battle for Your Mind, 20th Anniversary Edition
Al Ries, Jack Trout
Livre relié | Anglais
30,95 €
+ 61 points
Description
"Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning...."--David Bohnett, Chairman and Founder of GeoCities
A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals--including tens of thousands of Ries and Trout groupies, worldwide--the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why "positioning" a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking.
Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 272
- Langue:
- Anglais
Caractéristiques
- EAN:
- 9780071359160
- Date de parution :
- 18-01-01
- Format:
- Livre relié
- Format numérique:
- Genaaid
- Dimensions :
- 193 mm x 210 mm
- Poids :
- 589 g
Seulement chez Librairie Club
+ 61 points sur votre carte client de Librairie Club
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