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- Retrait en 2 heures
- Assortiment impressionnant
- Paiement sécurisé
- Toujours un magasin près de chez vous
Livres écrits par Al Ries
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The Fall of Advertising and the Rise of PR
Al Ries, Laura Ries
- Livre broché | Anglais
- Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart, ... Savoir plus
13,95 €13,95 € -
The 22 Immutable Laws of Marketing
Al Ries, Jack Trout
- Livre broché | Anglais
- Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing. Savoir plus
30,95 €30,95 € -
The Fall of Advertising and the Rise of PR
Al Ries, Laura Ries
- Ebook | Anglais
- Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today's major brands are born... Savoir plus
7,99 €7,99 € -
The 22 Immutable Laws Of Branding
Al Ries, Laura Ries
- Livre broché
- Everyone knows that building your product or service into a bona fide brand is the only way to stand out in an insanely crowded marketplace. This book... Savoir plus
15,45 €15,45 € -
The 22 Immutable Laws of Marketing
Al Ries, Jack Trout
- Ebook | Anglais
- Two world-renowned marketing consultants and bestselling authors present the definitive rules of marketing. Savoir plus
11,99 €11,99 € -
Positioning: The Battle for Your Mind, 20th Anniversary Edition
Al Ries, Jack Trout
- Livre relié | Anglais
- "Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic c... Savoir plus
33,95 €33,95 € -
War in the Boardroom
Al Ries, Laura Ries
- Ebook | Anglais
- Renowned business gurus Al and Laura Ries give a blow-by-blow account of the battle between management and marketing—and argue that the solution lies ... Savoir plus
13,99 €13,99 € -
The 22 Immutable Laws of Branding
Al Ries, Laura Ries
- Livre broché | Anglais
- Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for... Savoir plus
26,45 €26,45 € -
The 22 Immutable Laws of Branding
Al Ries, Laura Ries
- Ebook | Anglais
- This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding. S... Savoir plus
10,99 €10,99 € -
Positioning
Al Ries, Jack Trout
- Livre relié | Allemand | VAHLEN Business Essentials
- Ein weltweit wegweisendes Werk. Positioning zählt heute zu den 100 wichtigsten Managementbüchern überhaupt. Die Leser von Advertising Age wählten di... Savoir plus
24,95 €24,95 € -
The 22 Immutable Laws Of Marketing
Al Ries, Jack Trout
- Livre | Anglais
- Identifies the definitive rules that govern the world of marketing. This book examines marketing campaigns that have succeeded and others that have fa... Savoir plus
15,45 €15,45 € -
Marketing Warfare
Al Ries, Jack Trout
- Livre broché | Anglais
- "A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon." Newsweek "Revolutionary! Surprising!" Business Week ... Savoir plus
34,45 €34,45 € -
The 22 Immutable Laws of Marketing
Al Ries, Jack Trout
- CD | Anglais
- There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout--the world-renowned marketing consultants and bestsel... Savoir plus
47,95 €47,95 € -
The 22 Immutable Laws of Branding
Al Ries, Laura Ries
- CD | Anglais
- This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Sm... Savoir plus
66,95 €66,95 € -
The Origin of Brands
Al Ries, Laura Ries
- Ebook | Anglais
- What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, The Origin of Brands , the Rieses take Darwin's re... Savoir plus
8,99 €8,99 € -
The Origin of Brands
Al Ries, Laura Ries
- Livre broché | Anglais
- Lay down the rules for brand creation in a series of chapters showing how new ideas are developed, the importance of being first, inventing a new cate... Savoir plus
22,45 €22,45 € -
Positioning: The Battle for Your Mind
Al Ries, Jack Trout
- Livre broché | Anglais
- The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to crea... Savoir plus
22,45 €22,45 € -
Marketing Warfare: 20th Anniversary Edition
Al Ries, Jack Trout
- Livre relié
- Like the 20th Anniversary Edition of the best-selling Positioning, this Anniversary Edition of Marketing Warfare will allow the authors to annotate an... Savoir plus
30,95 €30,95 € -
Les 22 lois du marketing
Al Ries, Jack Trout
- Livre broché | Français
- Les 22 lois du marketing La plupart d'entre nous sont persuadés qu'une stratégie marketing correctement conçue, exécutée et financée atteint de facto ... Savoir plus
23,00 €23,00 €
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