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Rapid Sensory Profiling Techniques
Applications in New Product Development and Consumer Research
483,45 €
+ 966 points
Description
Rapid Sensory Profiling Techniques: Applications in New Product Development and Consumer Research, Second Edition presents the latest findings and recommendations on the proper choice and use of rapid product profiling methods. Each chapter is written by a key opinion leader on a specific method with discussions on theory, pros, cons and the application of each method that is demonstrated through a case study. This valuable resource educates and empowers those working in research and development on how to meet shorter product turnaround times at lower cost and with no compromise on quality. This book is not just needed by the scientific community, it is an essential must have in an industry challenged by a "speed to market" mantra.
Spécifications
Parties prenantes
- Editeur:
Contenu
- Nombre de pages :
- 612
- Langue:
- Anglais
- Collection :
Caractéristiques
- EAN:
- 9780128219362
- Date de parution :
- 07-12-22
- Format:
- Livre broché
- Format numérique:
- Trade paperback (VS)
- Dimensions :
- 150 mm x 228 mm
- Poids :
- 979 g
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+ 966 points sur votre carte client de Librairie Club
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