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The Handbook of Field Marketing
A Complete Guide to Understanding and Outsourcing Face-To-Face Direct Marketing
Alison Williams, Dominic J Houlder
Livre broché | Anglais
46,45 €
+ 92 points
Description
If you are involved in field marketing, this is the book for you. Whether you are working within a company and seeking to employ a field marketing agency, or you work for such an agency and want to ensure best practice, The Handbook of Field Marketing is the essential handbook for success.
Crammed with self study questions, case studies, and proven advice for success, this book offers a blueprint for best practice, enabling you to undertake robust, rigorous and meaningful brand research. The Handbook of Field Marketing reveals the best techniques to ensure profitable brand maximization for your company's products (or those of the client company), whether measured by brand visibility, product availability, positioning, performance against competitors or overall sales performance.Spécifications
Parties prenantes
- Auteur(s) :
- Editeur:
Contenu
- Nombre de pages :
- 272
- Langue:
- Anglais
Caractéristiques
- EAN:
- 9780749456269
- Date de parution :
- 30-06-09
- Format:
- Livre broché
- Format numérique:
- Trade paperback (VS)
- Dimensions :
- 148 mm x 227 mm
- Poids :
- 435 g
Seulement chez Librairie Club
+ 92 points sur votre carte client de Librairie Club
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