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Explores the key theoretical areas in visual communication. This handbook defines the twelve major theories in visual communication scholarship: aesth...Savoir plus
This work emphasizes story shape and structure by illustrating several distinct types of feature and non-fiction stories, all drawn from the real worl...Savoir plus
Illustrates various issues and ideas that affect the regulation of advertising and public relations speech, including the categorization of different ...Savoir plus
This work emphasizes story shape and structure by illustrating several distinct types of feature and non-fiction stories, all drawn from the real worl...Savoir plus
Illustrates the variety of issues and ideas that affect the regulation of advertising and public relations speech, including the categorization of dif...Savoir plus
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Explores the key theoretical areas in visual communication. This handbook defines the twelve major theories in visual communication scholarship: aesth...Savoir plus
The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations, this se...Savoir plus
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