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Séries : livres de la série Routledge Studies in the History of Marketing
-
Pioneering African-American Women in the Advertising Business
Judy Davis
- Livre broché | Anglais | Routledge Studies in the History of Marketing
- Much has been written about the men and women who shaped the field of advertising, some of whom became legends in the industry. However, the contribut... Savoir plus
85,45 €85,45 € -
Foundations of Marketing Thought
D G Brian Jones, Mark Tadajewski
- Livre relié | Anglais | Routledge Studies in the History of Marketing
- The study and teaching of marketing as a university subject is generally understood to have originated in America during the early 20th century emergi... Savoir plus
305,45 €305,45 € -
Digital Dawn in Adland
Robert Crawford
- Livre relié | Anglais | Routledge Studies in the History of Marketing
- A historical study of Australian advertising agencies from the late 90s into present century, this book provides a compelling account of the emerging ... Savoir plus
305,45 €305,45 € -
The Foundations of Marketing Practice
Ronald Fullerton
- Livre broché | Anglais | Routledge Studies in the History of Marketing
- During the nineteenth century, the German book market experienced phenomenal growth, driven by German publishers' dynamic entrepreneurial attitude tow... Savoir plus
91,95 €91,95 € -
On The Origins of Self-Service
Franck Cochoy
- Livre broché | Anglais | Routledge Studies in the History of Marketing
- Franck Cochoy critically analyses the transformation of commerce and the origins of self-service through the lens of Progressive Grocer , an American ... Savoir plus
91,95 €91,95 € -
Foundations of Marketing Thought
D G Brian Jones, Mark Tadajewski
- Livre broché | Anglais | Routledge Studies in the History of Marketing
- The study and teaching of marketing as a university subject is generally understood to have originated in America during the early 20th century emergi... Savoir plus
96,45 €96,45 € -
A History of American Consumption
Terrence Witkowski
- Livre relié | Anglais | Routledge Studies in the History of Marketing
- A History of American Consumption: Threads of Meaning, Gender, and Resistance tells the story of the American consumer experience, through the continu... Savoir plus
305,45 €305,45 € -
The Foundations of Marketing Practice
Ronald Fullerton
- Livre relié | Anglais | Routledge Studies in the History of Marketing
- During the nineteenth century, the German book market experienced phenomenal growth, driven by German publishers' dynamic entrepreneurial attitude tow... Savoir plus
358,95 €358,95 € -
Managing the Marketplace
Matthew Bailey
- Livre broché | Anglais | Routledge Studies in the History of Marketing
- This book charts the history of Australian retail developments as well as examining the social and cultural dimensions of shopping in Australia. Savoir plus
91,95 €91,95 € -
On The Origins of Self-Service
Franck Cochoy
- Livre relié | Anglais | Routledge Studies in the History of Marketing
- Franck Cochoy critically analyses the transformation of commerce and the origins of self-service through the lens of Progressive Grocer , an American ... Savoir plus
373,95 €373,95 € -
Pioneering African-American Women in the Advertising Business
Judy Davis
- Livre relié | Anglais | Routledge Studies in the History of Marketing
- Much has been written about the men and women who shaped the field of advertising, some of whom became legends in the industry. However, the contribut... Savoir plus
358,95 €358,95 € -
Digital Dawn in Adland
Robert Crawford
- Livre broché | Anglais | Routledge Studies in the History of Marketing
- A historical study of Australian advertising agencies from the late 90s into present century, this book provides a compelling account of the emerging ... Savoir plus
88,95 €88,95 €
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