- Retrait en 2 heures
- Assortiment impressionnant
- Paiement sécurisé
- Toujours un magasin près de chez vous
- Retrait en 2 heures
- Assortiment impressionnant
- Paiement sécurisé
- Toujours un magasin près de chez vous
Livres écrits par David A Aaker
-
Brand Relevance
David A Aaker
- Livre relié | Anglais
- Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market This ground-breaking book defines the concept of b... Savoir plus
34,95 €34,95 € -
Marketing Research
V Kumar, Robert P Leone, David A Aaker, George S Day
- Livre broché | Anglais
- Marketing Research, 13th Edition presents a clear and comprehensive introduction to the field, with a strong focus on methodologies and the role of ma... Savoir plus
216,95 €216,95 € -
Building Strong Brands
David A Aaker
- Livre relié | Anglais
- In this compelling work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstr... Savoir plus
48,95 €48,95 € -
Brand Leadership
David A Aaker, Erich Joachimsthaler
- Livre broché | Anglais
- A dozen management fads have come and gone in the past decade, but brand equity, first explored by David Aaker in the late 1980s, has exploded in impo... Savoir plus
35,45 €35,45 € -
Strategisches Markt-Management
David A Aaker
- Livre broché | Allemand
- Strategisches Markt-Management ist ein Managementsystem zum Entwickeln, Auswer ten und Umsetzen von Unternehmensstrategien. Ein erfolgreiches Manageme... Savoir plus
54,95 €54,95 € -
Developing Business Strategies
David A Aaker
- Livre relié | Anglais
- "Unquestionably the most comprehensive treatment available on the subject. I found this book unique in its capacity to benefit executives, planning st... Savoir plus
68,95 €68,95 € -
Brand Portfolio Strategy
David A Aaker
- Livre broché | Anglais
- In this long-awaited book from the world's premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how ... Savoir plus
41,95 €41,95 € -
Spanning Silos
David A Aaker
- Livre relié | Anglais
- Powerful product, country, and functional silos are jeopardizing companies' marketing efforts. Because of silos, firms misallocate resources, send inc... Savoir plus
38,45 €38,45 €
8 sur 8 résultat(s) affiché(s)