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Livres écrits par Gordon Foxall
-
Interpreting Consumer Choice
Gordon Foxall
- Livre broché | Anglais | Routledge Interpretive Marketing Research
- This book presents a structured approach to consumer research, showing how a simple framework that embodies the rewards and costs associated with cons... Savoir plus
111,45 €111,45 € -
Strategic Marketing Management (RLE Marketing)
Gordon Foxall
- Livre relié | Anglais | Routledge Library Editions: Marketing | n° 3
- This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and ... Savoir plus
305,45 €305,45 € -
Addiction as Consumer Choice
Gordon Foxall
- Livre broché | Anglais | Routledge Studies in Marketing
- This book explores neurophilosophy in relation to the explanation of addiction in the context of the whole range of human consumption from routine pur... Savoir plus
96,45 €96,45 € -
Context and Cognition in Consumer Psychology
Gordon Foxall
- Livre broché | Anglais
- Context and Cognition in Consumer Psychology is concerned with the psychological explanation of consumer choice. It pays particular attention to the r... Savoir plus
88,95 €88,95 € -
Consumer Behaviour (RLE Consumer Behaviour)
Gordon Foxall
- Livre broché | Anglais | Routledge Library Editions: Consumer Behaviour
- This book is concerned with the application of the behvioural sciences, notably social psychology and sociology, to the study of consumer behaviour. T... Savoir plus
108,45 €108,45 € -
Strategic Marketing Management (RLE Marketing)
Gordon Foxall
- Livre broché | Anglais | Routledge Library Editions: Marketing
- This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and ... Savoir plus
100,95 €100,95 € -
Consumers in Context
Gordon Foxall
- Livre broché | Anglais | Routledge Revivals
- This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BP... Savoir plus
111,45 €111,45 € -
Interpreting Consumer Choice
Gordon Foxall
- Livre relié | Anglais | Routledge Interpretive Marketing Research
- This book presents a structured approach to consumer research, showing how a simple framework that embodies the rewards and costs associated with cons... Savoir plus
358,95 €358,95 € -
Addiction as Consumer Choice
Gordon Foxall
- Livre relié | Anglais | Routledge Studies in Marketing
- This book explores neurophilosophy in relation to the explanation of addiction in the context of the whole range of human consumption from routine pur... Savoir plus
343,45 €343,45 € -
Consumers in Context
Gordon Foxall
- Livre relié | Anglais | Routledge Revivals
- This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BP... Savoir plus
572,45 €572,45 € -
Consumer Behaviour (RLE Consumer Behaviour)
Gordon Foxall
- Livre relié | Anglais | Routledge Library Editions: Consumer Behaviour
- This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. ... Savoir plus
251,95 €251,95 € -
Corporate Innovation (RLE Marketing)
Gordon Foxall
- Livre broché | Anglais | Routledge Library Editions: Marketing
- This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whol... Savoir plus
100,95 €100,95 € -
Advanced Introduction to Consumer Behavior Analysis
Gordon Foxall
- Livre broché | Elgar Advanced Introductions series
- This concise introduction presents a rigorous analysis of consumer choice from the perspective of consumer behavior analysis. Gordon Foxall provides a... Savoir plus
30,95 €30,95 € -
Corporate Innovation (RLE Marketing)
Gordon Foxall
- Livre relié | Anglais | Routledge Library Editions: Marketing | n° 2
- This volume is concerned with understanding the factors that determine innovation and its contribution to corporate achievement. It considers the whol... Savoir plus
305,45 €305,45 € -
Intentional Behaviorism
Gordon Foxall
- Livre broché | Anglais
- Intentional behaviorism is a philosophy of psychology that seeks to ascertain the place and nature of cognitive explanation of behavior by empirically... Savoir plus
211,95 €211,95 € -
Consumer Psychology in Behavioral Perspective
Gordon Foxall
- Livre broché | Anglais
- This is a reprint of a formerly published book. It deals with the psychology and behavior that motivates people to make the purchase and consumer choi... Savoir plus
50,45 €50,45 €
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