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Séries : livres de la série Routledge Interpretive Marketing Research
-
Interpreting Consumer Choice
Gordon Foxall
- Livre broché | Anglais | Routledge Interpretive Marketing Research
- This book presents a structured approach to consumer research, showing how a simple framework that embodies the rewards and costs associated with cons... Savoir plus
111,45 €Livraison 2 à 3 semaines111,45 €Livraison 2 à 3 semaines -
Analyzing Music in Advertising
Nicolai Graakjaer
- Livre relié | Anglais | Routledge Interpretive Marketing Research
- The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify... Savoir plus
373,95 €Livraison 2 à 3 semaines373,95 €Livraison 2 à 3 semaines -
Interpretation in Social Life, Social Science, and Marketing
John O'Shaughnessy
- Livre broché | Anglais | Routledge Interpretive Marketing Research | n° 9
- This book analyzes the nature and role of interpretation in social interactions, decision making in social science enquiries and consumer marketing, i... Savoir plus
108,45 €Livraison 2 à 3 semaines108,45 €Livraison 2 à 3 semaines -
Death in a Consumer Culture
- Livre relié | Anglais | Routledge Interpretive Marketing Research
- Organised into four sections covering: The Death Industry; Death Rituals and Consumption; Death and the Body and Critiques of the Death-Consumption Li... Savoir plus
358,95 €Livraison 2 à 3 semaines358,95 €Livraison 2 à 3 semaines -
Marketing Discourse
Per Skålén, Martin Fougère, Markus Fellesson
- Livre relié | Anglais | Routledge Interpretive Marketing Research | n° 7
- The marketing discipline has been dominated by managerial research that has never really been counterbalanced by a systematic critical analysis which ... Savoir plus
305,45 €Livraison 2 à 3 semaines305,45 €Livraison 2 à 3 semaines -
Visual Consumption
Jonathan Schroeder
- Livre relié | Anglais | Routledge Interpretive Marketing Research
- A key characteristic of the twenty-first century economy is 'the image'. Brand development is based on image, products are advertised via images, and ... Savoir plus
305,45 €Livraison 2 à 3 semaines305,45 €Livraison 2 à 3 semaines -
Macro-Social Marketing Insights
- Livre broché | Anglais | Routledge Interpretive Marketing Research
- This book provides a holistic and systemic approach to both studying and solving wicked problems. Within the chapters of this book, macro-social marke... Savoir plus
91,95 €Livraison 2 à 3 semaines91,95 €Livraison 2 à 3 semaines -
Branding Masculinity
Elizabeth Hirschman
- Livre broché | Anglais | Routledge Interpretive Marketing Research
- Branding Masculinity is the first research book to delve into the cultural origins of masculinity in America. By asking men what they consider to be m... Savoir plus
50,45 €Livraison 2 à 3 semaines50,45 €Livraison 2 à 3 semaines -
Analyzing Music in Advertising
Nicolai Graakjaer
- Livre broché | Anglais | Routledge Interpretive Marketing Research
- The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify... Savoir plus
100,95 €Livraison 2 à 3 semaines100,95 €Livraison 2 à 3 semaines -
Gifts, Romance, and Consumer Culture
- Livre relié | Anglais | Routledge Interpretive Marketing Research
- This book addresses gift giving among consumers attempting to express and construct romantic love. It lies at the intersection of consumption, markets... Savoir plus
305,45 €Livraison 2 à 3 semaines305,45 €Livraison 2 à 3 semaines -
Beyond the Consumption Bubble
- Livre broché | Anglais | Routledge Interpretive Marketing Research
- This book brings together a diverse set of expert scholars to enliven and sharpen the debate about the ways in which consumption affects society today... Savoir plus
103,95 €Livraison 2 à 3 semaines103,95 €Livraison 2 à 3 semaines -
Generation Y in Consumer and Labour Markets
Anders Parment
- Livre broché | Anglais | Routledge Interpretive Marketing Research
- Generation Y in Consumer and Labour Markets explores the role of people born in the late 1970s and 1980s as consumers and coworkers in an emerging pos... Savoir plus
70,45 €Livraison 2 à 3 semaines70,45 €Livraison 2 à 3 semaines -
Consuming Books
- Livre broché | Anglais | Routledge Interpretive Marketing Research
- A key text containing something for everyone, Consuming Books not only complements the 'how-to' genre but provides the depth that previous studies of ... Savoir plus
119,45 €Livraison 2 à 3 semaines119,45 €Livraison 2 à 3 semaines -
Music, Movies, Meanings, and Markets
Morris Holbrook
- Livre broché | Anglais | Routledge Interpretive Marketing Research
- Music, Movies, Meanings, and Markets: Cinemajazzamatazz focuses on (macro)marketing-related aspects of film music in general and on the cinemusical ro... Savoir plus
119,45 €Livraison 2 à 3 semaines119,45 €Livraison 2 à 3 semaines -
Contemporary Perspectives on Corporate Marketing
- Livre relié | Anglais | Routledge Interpretive Marketing Research
- Scholars from various disciplines within the fields of public relations, branding, marketing and corporate identity have come together in Contemporary... Savoir plus
343,45 €Livraison 2 à 3 semaines343,45 €Livraison 2 à 3 semaines -
The Practice of the Meal
- Livre broché | Anglais | Routledge Interpretive Marketing Research
- Revealing food consumption through both material and symbolic aspects, and the role that marketplace institutions, discourses and places play in shapi... Savoir plus
91,95 €Livraison 2 à 3 semaines91,95 €Livraison 2 à 3 semaines -
Representing Consumers
- Livre broché | Anglais | Routledge Interpretive Marketing Research
- Consumer research has traditionally focused on issues of epistemology in the collection and analysis of data. As a consequence, the crisis in represen... Savoir plus
96,45 €Livraison 2 à 3 semaines96,45 €Livraison 2 à 3 semaines -
Consuming Books
- Livre relié | Anglais | Routledge Interpretive Marketing Research
- A key text containing something for everyone, Consuming Books not only complements the 'how-to' genre but provides the depth that previous studies of ... Savoir plus
366,45 €Livraison 2 à 3 semaines366,45 €Livraison 2 à 3 semaines -
Consumption, Psychology and Practice Theories
Tony Wilson
- Livre relié | Anglais | Routledge Interpretive Marketing Research
- Practice theories of our equipped and situated tacit construction of participatory narrative meaning are evident in multiple disciplines from architec... Savoir plus
290,45 €Livraison 2 à 3 semaines290,45 €Livraison 2 à 3 semaines -
Motherhoods, Markets and Consumption
- Livre relié | Anglais | Routledge Interpretive Marketing Research
- It takes more than a baby to make a mother, and mothers make more than babies. Bringing together a range of international studies, Motherhoods, Market... Savoir plus
335,95 €Livraison 2 à 3 semaines335,95 €Livraison 2 à 3 semaines -
Interpreting Consumer Choice
Gordon Foxall
- Livre relié | Anglais | Routledge Interpretive Marketing Research
- Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is ... Savoir plus
335,95 €Livraison 2 à 3 semaines335,95 €Livraison 2 à 3 semaines -
Visual Consumption
Jonathan Schroeder
- Livre broché | Anglais | Routledge Interpretive Marketing Research
- A key characteristic of the twenty-first century economy is 'the image'. Brand development is based on image, products are advertised via images, and ... Savoir plus
119,45 €Livraison 2 à 3 semaines119,45 €Livraison 2 à 3 semaines -
Digitalizing Consumption
- Livre relié | Anglais | Routledge Interpretive Marketing Research
- Contemporary consumer society is increasingly saturated by digital technology, and the devices that deliver this are increasingly transforming consump... Savoir plus
290,45 €Livraison 2 à 3 semaines290,45 €Livraison 2 à 3 semaines -
Explorations in Consumer Culture Theory
- Livre relié | Anglais | Routledge Interpretive Marketing Research
- The literature of marketplace behaviour, long dominated by economic and psychological discourse, has matured in the last decade to reveal the vast exp... Savoir plus
366,45 €Livraison 2 à 3 semaines366,45 €Livraison 2 à 3 semaines