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Séries : livres de la série Routledge Interpretive Marketing Research
-
Analyzing Music in Advertising
Nicolai Graakjaer
- Livre relié | Anglais | Routledge Interpretive Marketing Research
- The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify... Savoir plus
351,45 €Livraison 2 à 3 semaines351,45 €Livraison 2 à 3 semaines -
Death in a Consumer Culture
- Livre relié | Anglais | Routledge Interpretive Marketing Research
- Organised into four sections covering: The Death Industry; Death Rituals and Consumption; Death and the Body and Critiques of the Death-Consumption Li... Savoir plus
335,95 €Livraison 2 à 3 semaines335,95 €Livraison 2 à 3 semaines -
Interpreting Consumer Choice
Gordon Foxall
- Livre broché | Anglais | Routledge Interpretive Marketing Research
- This book presents a structured approach to consumer research, showing how a simple framework that embodies the rewards and costs associated with cons... Savoir plus
105,45 €Livraison 2 à 3 semaines105,45 €Livraison 2 à 3 semaines -
Interpretation in Social Life, Social Science, and Marketing
John O'Shaughnessy
- Livre broché | Anglais | Routledge Interpretive Marketing Research | n° 9
- This book analyzes the nature and role of interpretation in social interactions, decision making in social science enquiries and consumer marketing, i... Savoir plus
102,45 €Livraison 2 à 3 semaines102,45 €Livraison 2 à 3 semaines -
Visual Consumption
Jonathan Schroeder
- Livre relié | Anglais | Routledge Interpretive Marketing Research
- Incorporating case studies from the US, Europe and the UK, this book provides an unparalleled guide to the visual consumption processes necessary for ... Savoir plus
305,45 €Livraison 2 à 3 semaines305,45 €Livraison 2 à 3 semaines -
Marketing Discourse
Per Skålén, Martin Fougère, Markus Fellesson
- Livre relié | Anglais | Routledge Interpretive Marketing Research | n° 7
- The book offers a critical survey of the most important contributions to managerial marketing discourse from the earliest twentieth century onwards, a... Savoir plus
305,45 €Livraison 2 à 3 semaines305,45 €Livraison 2 à 3 semaines -
Macro-Social Marketing Insights
- Livre broché | Anglais | Routledge Interpretive Marketing Research
- This book provides a holistic and systemic approach to both studying and solving wicked problems. Within the chapters of this book, macro-social marke... Savoir plus
85,45 €Livraison 2 à 3 semaines85,45 €Livraison 2 à 3 semaines -
Analyzing Music in Advertising
Nicolai Graakjaer
- Livre broché | Anglais | Routledge Interpretive Marketing Research
- The study of music in commercials is well-suited for exploring the persuasive impact that music has beyond the ability to entertain, edify, and purify... Savoir plus
94,95 €Livraison 2 à 3 semaines94,95 €Livraison 2 à 3 semaines -
Branding Masculinity
Elizabeth Hirschman
- Livre broché | Anglais | Routledge Interpretive Marketing Research
- Branding Masculinity examines two ideologies of masculinity - one typifying rural agricultural areas and the other found in urban, business settings. ... Savoir plus
45,95 €Livraison 2 à 3 semaines45,95 €Livraison 2 à 3 semaines -
Gifts, Romance, and Consumer Culture
- Livre relié | Anglais | Routledge Interpretive Marketing Research
- This book addresses gift giving among consumers attempting to express and construct romantic love. It lies at the intersection of consumption, markets... Savoir plus
290,45 €Livraison 2 à 3 semaines290,45 €Livraison 2 à 3 semaines -
Beyond the Consumption Bubble
- Livre broché | Anglais | Routledge Interpretive Marketing Research
- This book brings together a diverse set of expert scholars to enliven and sharpen the debate about the ways in which consumption affects society today... Savoir plus
97,95 €Livraison 2 à 3 semaines97,95 €Livraison 2 à 3 semaines -
Generation Y in Consumer and Labour Markets
Anders Parment
- Livre broché | Anglais | Routledge Interpretive Marketing Research
- Generation Y in Consumer and Labour Markets explores the role of people born in the late 1970s and 1980s as consumers and coworkers in an emerging pos... Savoir plus
65,95 €Livraison 2 à 3 semaines65,95 €Livraison 2 à 3 semaines -
Consuming Books
- Livre broché | Anglais | Routledge Interpretive Marketing Research
- A key text containing something for everyone, Consuming Books not only complements the 'how-to' genre but provides the depth that previous studies of ... Savoir plus
111,45 €Livraison 2 à 3 semaines111,45 €Livraison 2 à 3 semaines -
Music, Movies, Meanings, and Markets
Morris Holbrook
- Livre broché | Anglais | Routledge Interpretive Marketing Research
- Music, Movies, Meanings, and Markets: Cinemajazzamatazz focuses on (macro)marketing-related aspects of film music in general and on the cinemusical ro... Savoir plus
111,45 €Livraison 2 à 3 semaines111,45 €Livraison 2 à 3 semaines -
Contemporary Perspectives on Corporate Marketing
- Livre relié | Anglais | Routledge Interpretive Marketing Research
- Scholars from various disciplines within the fields of public relations, branding, marketing and corporate identity have come together in Contemporary... Savoir plus
305,45 €Livraison 2 à 3 semaines305,45 €Livraison 2 à 3 semaines -
The Practice of the Meal
- Livre broché | Anglais | Routledge Interpretive Marketing Research
- Reflecting a growing interest in consumption practices, and particularly relating to food, this cross disciplinary volume brings together diverse pers... Savoir plus
85,45 €Livraison 2 à 3 semaines85,45 €Livraison 2 à 3 semaines -
Representing Consumers
- Livre broché | Anglais | Routledge Interpretive Marketing Research
- Consumer research has traditionally focused on issues of epistemology in the collection and analysis of data. As a consequence, the crisis in represen... Savoir plus
90,45 €Livraison 2 à 3 semaines90,45 €Livraison 2 à 3 semaines -
Consuming Books
- Livre relié | Anglais | Routledge Interpretive Marketing Research
- A key text containing something for everyone, Consuming Books not only complements the 'how-to' genre but provides the depth that previous studies of ... Savoir plus
366,45 €Livraison 2 à 3 semaines366,45 €Livraison 2 à 3 semaines -
Consumption, Psychology and Practice Theories
Tony Wilson
- Livre relié | Anglais | Routledge Interpretive Marketing Research
- Aimed at academics and researchers in the fields of Marketing, Communication Studies, Sociology and beyond, this book constructs a research platform r... Savoir plus
290,45 €Livraison 2 à 3 semaines290,45 €Livraison 2 à 3 semaines -
Motherhoods, Markets and Consumption
- Livre relié | Anglais | Routledge Interpretive Marketing Research
- This edited collection brings together a range of international studies to explore the role of markets and consumption in the making of mothers. Combi... Savoir plus
335,95 €Livraison 2 à 3 semaines335,95 €Livraison 2 à 3 semaines -
Interpreting Consumer Choice
Gordon Foxall
- Livre relié | Anglais | Routledge Interpretive Marketing Research
- This book presents a structured approach to consumer research, showing how a simple framework that embodies the rewards and costs associated with cons... Savoir plus
335,95 €Livraison 2 à 3 semaines335,95 €Livraison 2 à 3 semaines -
Visual Consumption
Jonathan Schroeder
- Livre broché | Anglais | Routledge Interpretive Marketing Research
- A key characteristic of the twenty-first century economy is 'the image'. Brand development is based on image, products are advertised via images, and ... Savoir plus
111,45 €Livraison 2 à 3 semaines111,45 €Livraison 2 à 3 semaines -
Digitalizing Consumption
- Livre relié | Anglais | Routledge Interpretive Marketing Research
- Contemporary consumer society is increasingly saturated by digital technology and digital communication. The devices which deliver this has made signi... Savoir plus
290,45 €Livraison 2 à 3 semaines290,45 €Livraison 2 à 3 semaines -
Branding Masculinity
Elizabeth Hirschman
- Livre relié | Anglais | Routledge Interpretive Marketing Research
- Branding Masculinity examines two ideologies of masculinity - one typifying rural agricultural areas and the other found in urban, business settings. ... Savoir plus
126,95 €Livraison 2 à 3 semaines126,95 €Livraison 2 à 3 semaines