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Livres écrits par John O'Shaughnessy
-
Competitive Marketing (RLE Marketing)
John O'Shaughnessy
- Livre broché | Anglais | Routledge Library Editions: Marketing
- First published in 1984 to wide acclaim, John O'Shaugnessy's best-selling introduction to marketing strategy has become a standard text for students a... Savoir plus
94,95 €Livraison 2 à 3 semaines94,95 €Livraison 2 à 3 semaines -
Interpretation in Social Life, Social Science, and Marketing
John O'Shaughnessy
- Livre broché | Anglais | Routledge Interpretive Marketing Research | n° 9
- This book analyzes the nature and role of interpretation in social interactions, decision making in social science enquiries and consumer marketing, i... Savoir plus
102,45 €Livraison 2 à 3 semaines102,45 €Livraison 2 à 3 semaines -
Patterns of Business Organization (RLE
John O'Shaughnessy
- Livre broché | Anglais | Routledge Library Editions: Organizations
- This book is a successor to the earlier and widely-used Business Organization . In this book the author helps the student to develop his or her own cr... Savoir plus
94,95 €Livraison 2 à 3 semaines94,95 €Livraison 2 à 3 semaines -
Consumer Behavior
John O'Shaughnessy
- Livre broché | Anglais
- A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critic... Savoir plus
54,45 €Livraison sous 1 à 4 semaines54,45 €Livraison sous 1 à 4 semaines -
The Marketing Power of Emotion
Nicholas Jackson O'Shaughnessy, John O'Shaughnessy
- Livre relié | Anglais
- Emotion is one of the defining forces in our lives. It lies at the very heart of many of our most important experiences and memories. Not surprisingly... Savoir plus
110,45 €Livraison 2 à 3 semaines110,45 €Livraison 2 à 3 semaines -
Interpretation in Social Life, Social Science, and Marketing
John O'Shaughnessy
- Livre relié | Anglais | Routledge Interpretive Marketing Research | n° 9
- This book analyzes the nature and role of interpretation in social interactions, decision making in social science enquiries and consumer marketing, i... Savoir plus
381,95 €Livraison 2 à 3 semaines381,95 €Livraison 2 à 3 semaines -
The Undermining of Beliefs in the Autonomy and Rationality of Consumers
John O'Shaughnessy, Nicholas O'Shaughnessy
- Livre relié | Anglais | Routledge Interpretive Marketing Research | n° 6
- This book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional ideas of 'free will' have come ... Savoir plus
305,45 €Livraison 2 à 3 semaines305,45 €Livraison 2 à 3 semaines -
Explaining Buyer Behavior
John O'Shaughnessy
- Livre relié | Anglais
- This volume provides the fundamentals needed to understand the various explanatory systems and methodologies used in the behavior sciences and to eval... Savoir plus
296,95 €Livraison 2 à 3 semaines296,95 €Livraison 2 à 3 semaines -
Business Organization (RLE
John O'Shaughnessy
- Livre relié | Anglais | Routledge Library Editions: Organizations
- This book presents an integrated view of the three main approaches to organization - classical, human relations and systems - showing what each has of... Savoir plus
228,95 €Livraison 2 à 3 semaines228,95 €Livraison 2 à 3 semaines -
The Undermining of Beliefs in the Autonomy and Rationality of Consumers
John O'Shaughnessy, Nicholas O'Shaughnessy
- Livre broché | Anglais | Routledge Interpretive Marketing Research | n° 6
- This book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional ideas of 'free will' have come ... Savoir plus
90,45 €Livraison 2 à 3 semaines90,45 €Livraison 2 à 3 semaines -
Business Organization (RLE
John O'Shaughnessy
- Livre broché | Anglais | Routledge Library Editions: Organizations
- This book presents an integrated view of the three main approaches to organization - classical, human relations and systems - showing what each has of... Savoir plus
94,95 €Livraison 2 à 3 semaines94,95 €Livraison 2 à 3 semaines
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