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Livres écrits par John O'Shaughnessy
-
Interpretation in Social Life, Social Science, and Marketing
John O'Shaughnessy
- Livre broché | Anglais | Routledge Interpretive Marketing Research | n° 9
- This book analyzes the nature and role of interpretation in social interactions, decision making in social science enquiries and consumer marketing, i... Savoir plus
108,45 €108,45 € -
Competitive Marketing (RLE Marketing)
John O'Shaughnessy
- Livre broché | Anglais | Routledge Library Editions: Marketing
- First published in 1984 to wide acclaim, John O'Shaugnessy's best-selling introduction to marketing strategy has become a standard text for students a... Savoir plus
100,95 €100,95 € -
Patterns of Business Organization (RLE
John O'Shaughnessy
- Livre broché | Anglais | Routledge Library Editions: Organizations
- This book is a successor to the earlier and widely-used Business Organization . In this book the author helps the student to develop his or her own cr... Savoir plus
100,95 €100,95 € -
Inquiry and Decision (Routledge Revivals)
John O'Shaughnessy
- Livre relié | Anglais | Routledge Revivals
- First published in 1972, this book combines concepts from the philosophy of science and statistics with social science techniques to form a methodolog... Savoir plus
358,95 €358,95 € -
Consumer Behavior
John O'Shaughnessy
- Livre broché | Anglais
- A high level textbook discussing different perspectives in consumer behaviour. Drawing on real life case studies, this book enables students to critic... Savoir plus
54,45 €54,45 € -
The Marketing Power of Emotion
Nicholas Jackson O'Shaughnessy, John O'Shaughnessy
- Livre relié | Anglais
- Emotion is one of the defining forces in our lives. It lies at the very heart of many of our most important experiences and memories. Not surprisingly... Savoir plus
110,45 €110,45 € -
Interpretation in Social Life, Social Science, and Marketing
John O'Shaughnessy
- Livre relié | Anglais | Routledge Interpretive Marketing Research | n° 9
- This book analyzes the nature and role of interpretation in social interactions, decision making in social science enquiries and consumer marketing, i... Savoir plus
404,45 €404,45 € -
The Undermining of Beliefs in the Autonomy and Rationality of Consumers
John O'Shaughnessy, Nicholas O'Shaughnessy
- Livre relié | Anglais | Routledge Interpretive Marketing Research | n° 6
- This book examines modern consumption, focusing on concepts of autonomy and rationality. The authors adopt a moderating perspective, reviewing and cri... Savoir plus
343,45 €343,45 € -
Explaining Buyer Behavior
John O'Shaughnessy
- Livre relié | Anglais
- This volume provides the fundamentals needed to understand the various explanatory systems and methodologies used in the behavior sciences and to eval... Savoir plus
296,95 €296,95 € -
The Undermining of Beliefs in the Autonomy and Rationality of Consumers
John O'Shaughnessy, Nicholas O'Shaughnessy
- Livre broché | Anglais | Routledge Interpretive Marketing Research | n° 6
- This book examines modern consumption, focusing on concepts of autonomy and rationality. The authors adopt a moderating perspective, reviewing and cri... Savoir plus
96,45 €96,45 € -
Business Organization (RLE
John O'Shaughnessy
- Livre relié | Anglais | Routledge Library Editions: Organizations
- This book presents an integrated view of the three main approaches to organization - classical, human relations and systems - showing what each has of... Savoir plus
251,95 €251,95 € -
Business Organization (RLE
John O'Shaughnessy
- Livre broché | Anglais | Routledge Library Editions: Organizations
- This book presents an integrated view of the three main approaches to organization - classical, human relations and systems - showing what each has of... Savoir plus
100,95 €100,95 €
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