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Livres écrits par Michael R Czinkota
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As I Was Saying...
Michael R Czinkota
- Livre broché | Anglais
- With a Foreword by Philip Kotler, the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Nor... Savoir plus
30,95 €30,95 € -
Fundamentals of International Business-3rd ed
Michael R Czinkota, Ilkka A Ronkainen, Michael H Moffett
- Livre relié | Anglais
- Fundamentals of International Business is an introductory international business text for use at the undergraduate level. Its comprehensive coverage o... Savoir plus
331,45 €331,45 € -
Marketing Management
Michael R Czinkota, Masaaki Kotabe, Demetris Vrontis, S M Riad Shams
- Livre relié | Anglais | Springer Texts in Business and Economics
- This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A f... Savoir plus
162,45 €162,45 € -
In Search for the Soul of International Business
Michael R Czinkota
- Livre broché | Anglais
- A New World Order has begun for trade and globalization. Inundated with constant information, new concepts, and endless data, individuals are caught i... Savoir plus
30,95 €30,95 € -
International Business
Michael R Czinkota, Ilkka A Ronkainen, Suraksha Gupta
- Livre relié | Anglais
- Thoroughly updated, the 9th edition of this bestselling textbook incorporates global trends and data, supported by an exemplary case selection based o... Savoir plus
227,45 €227,45 € -
International Business
Michael R Czinkota, Ilkka A Ronkainen, Suraksha Gupta
- Livre broché | Anglais
- Thoroughly updated, the 9th edition of this bestselling textbook incorporates global trends and data, supported by an exemplary case selection based o... Savoir plus
122,45 €122,45 € -
Global Business
Michael R Czinkota, Ilkka A Ronkainen
- Livre relié | Anglais
- Authors Czinkota and Ronkainen bring readers quickly up to speed on the essentials of international marketing that will make for smoother sailing over... Savoir plus
244,45 €244,45 € -
As I Was Thinking....
Michael R Czinkota
- Livre broché | Anglais
- Political and international affairs directly impact every form of business and affect our daily lives to a significant degree. However, whether profes... Savoir plus
30,95 €30,95 € -
Export Controls
Michael R Czinkota
- Livre relié | Anglais
- This timely book presents the opinions of expert policymakers, businessmen and academics as they debate the many issues related to export control. Savoir plus
142,45 €142,45 € -
As I See It...
Michael R Czinkota
- Livre broché | Anglais
- In this era of constant change and globalization, political and international issues influence the business environment worldwide and penetrate our li... Savoir plus
30,95 €30,95 € -
Emerging Trends, Threats and Opportunities in International Marketing
Michael R Czinkota, Iikka Ronkainen
- Livre broché | Anglais
- The context of international business has evolved over the years, and has always reflected the climate of the time. This book addresses three major ch... Savoir plus
30,95 €30,95 € -
As the World Turns...
Michael R Czinkota
- Livre broché | Anglais
- We hear a lot about the growth of world trade, globalization, and imbalanced distribution of incomes. Yet, how does one understand all the issues, tho... Savoir plus
30,95 €30,95 €
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