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Livres écrits par Philip Kotler
-
Marketing Management GE 15e epub
Philip Kotler, Kevin Lane Keller
- Ebook | Anglais
- For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marke... Savoir plus
64,65 €64,65 € -
Framework for Marketing Management Value Package (Includes Interpretive Simulations Access Group B)
Philip Kotler, Kevin Keller, Phil Kotler
- Livre broché | Anglais
- 013503955X / 9780135039557 Framework for Marketing Management Value Package (includes Interpretive Simulations Access Group B) Package consists of 013... Savoir plus
267,45 €267,45 € -
El marketing según Kotler
Philip Kotler
- Livre broché | Espagnol
- A partir de que su libro Marketing Management, considerado por The Financial Times como uno de los cincuenta mejores libros de empresa jamás escritos,... Savoir plus
24,95 €24,95 € -
Success in Social Marketing
Nancy R Lee, Philip Kotler
- Livre broché | Anglais
- Success in Social Marketing provides an accessible and comprehensive guide to the field, introducing stories from around the world related to multiple... Savoir plus
85,45 €85,45 € -
Hbr's 10 Must Reads on Strategic Marketing (with Featured Article Marketing Myopia, by Theodore Levitt)
Harvard Business Review, Clayton M Christensen, Theodore Levitt, Philip Kotler, Fred Reichheld
- Livre broché | Anglais | HBR's 10 Must Reads
- Increase your marketing impact and deliver competitive advantage. These definitive Harvard Business Review articles will help you build relationships ... Savoir plus
34,95 €34,95 € -
An Instructor's Manual to H2h Marketing Case Studies
Philip Kotler, Waldemar Pfoertsch, Uwe Sponholz, Kejsi Sulaj
- Livre relié | Anglais | Springer Business Cases
- This is an instructor's manual for the popular textbook 'H2H Marketing: Case Studies on Human-to-Human Marketing' (Springer, 2023). The authors have p... Savoir plus
59,95 €59,95 € -
Democracy in Decline
Philip Kotler
- Livre broché | Anglais
- Democracy in Decline is an examination by the ′father of modern marketing′ into how a long cherished product (democracy) is failing the needs of its c... Savoir plus
100,95 €100,95 € -
Marketing 3.0
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Livre relié | Anglais
- Understand the next level of marketing The new model for marketing- Marketing 3.0 -treats customers not as mere consumers but as the complex, multi-di... Savoir plus
29,45 €29,45 € -
Marketing: An Introduction, Global Edition
Gary Armstrong, Philip Kotler
- Ebook | Anglais
- For principles of marketing courses. A practical introduction to marketing in the digital age Marketing: An Introduction shows how effective marketing... Savoir plus
56,17 €56,17 € -
Principles of Marketing, Scandinavian Edition (International eBook)
Anders Parment, Philip Kotler, Gary Armstrong
- Ebook | Anglais
- Principles of Marketing, Scandinavian Edition (International eBook) Savoir plus
56,17 €56,17 € -
Entrepreneurial Marketing
Philip Kotler, Hermawan Kartajaya, Hooi Den Huan, Jacky Mussry
- Livre relié | Anglais
- An eye-opening discussion of the future of marketing, from four of the leading minds in the field In Entrepreneurial Marketing: Beyond Professional Ma... Savoir plus
30,95 €30,95 € -
Marketing de ciudades
Philip Kotler, Milton Kotler
- Livre | Espagnol | Acción Empresarial
- En Marketing de Ciudades los autores explican el nuevo rumbo que deben tomar las estrategias de marketing y comercialización de las grandes compañías ... Savoir plus
22,45 €22,45 € -
Marketing Para Turismo
Philip Kotler, John Bowen, James Makens
- Livre broché | Espagnol
- Este libro le conduce por el fascinante y revelador camino del aprendizaje del marketing.ÿ El objetivo es ayudarle a dominar sus conceptos básicos y s... Savoir plus
75,45 €75,45 € -
Marketing: An Introduction, European Edition
Gary Armstrong, Philip Kotler, Michael Harker, Ross Brennan
- Ebook | Anglais
- Stay up to date with the current principles and major themes of Marketing, from theory to practice. Marketing: An Introduction, 4th edition by Brennan... Savoir plus
54,05 €54,05 € -
HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)
Harvard Business Review, Philip Kotler, Andris Zoltners, James C. Anderson
- Livre broché | Anglais | HBR's 10 Must Reads
- If you read nothing else on sales, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most imp... Savoir plus
34,95 €34,95 € -
Réussir le défi de l'innovation
Philip Kotler, Fernando Trias De Bes
- Ebook | Français
- Innover ou périr ! Les sociétés qui n'arrivent pas à innover ni à développer de nouveaux produits, de nouvelles stratégies et technologies ne réussiro... Savoir plus
23,99 €23,99 € -
Innovar Para Ganar
Fernando Trias De Bes, Philip Kotler
- Livre | Espagnol
- Un nuevo sistema de innovación empresarial: el modelo A-F Nuevo libro del coautor de La buena suerte Fernando Trías de Bes con el gurú mundial del mar... Savoir plus
7,45 €7,45 € -
B2B Brand Management
Philip Kotler, Waldemar Pfoertsch
- Livre relié | Anglais
- As B2B solutions continue to advance, industrial companies are embracing branding to differentiate themselves and generate preference for their offers... Savoir plus
42,95 €42,95 € -
Principles of Marketing, An Asian Perspective, Global Edition, 5th edition
Philip Kotler, Gary Armstrong, Swee Hoon Ang, Siew Meng Leong, Chin Tiong Tan
- Ebook | Anglais
- For principles of marketing courses that require a comprehensive text Learn how to create value through customer connections and engagement The global... Savoir plus
56,17 €56,17 € -
Retail 4.0
Philip Kotler, Giuseppe Stigliano
- Livre broché | Espagnol
- La tecnología está cambiando las reglas del negocio minorista. Ahora, la mayoría de los clientes compra desde sus smartphones, no en tiendas físicas. ... Savoir plus
24,95 €24,95 € -
Confronting Capitalism
Philip Kotler
- Livre relié | Anglais
- With one side of the political aisle proposing increasingly more socialistic and anti-capitalistic ideas, the other side has been quick to defend our ... Savoir plus
39,95 €39,95 € -
Winning at Innovation
Philip Kotler
- Livre relié | Anglais
- Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can oc... Savoir plus
33,95 €33,95 € -
Marketing
Philip Kotler, Gary Armstrong
- Livre broché | Néerlandais
- Topmarketeers hebben allemaal dezelfde missie: duurzame relaties opbouwen met de klant. Hedendaagse marketing draait om het creëren van klantwaarde en... Savoir plus
66,95 €66,95 € -
Marketing 4.0
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Livre relié | Anglais
- Marketing has changed forever--this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generati... Savoir plus
25,95 €25,95 €