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Livres écrits par Kevin Lane Keller
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Marketing Management GE 15e epub
Philip Kotler, Kevin Lane Keller
- Ebook | Anglais
- For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marke... Savoir plus
64,65 €64,65 € -
Marketing Management GE 15e epub
Philip Kotler, Kevin Lane Keller
- Ebook | Anglais
- For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marke... Savoir plus
48,75 €48,75 € -
Marketing Management, Global Edition
Philip Kotler, Kevin Lane Keller, Alexander Chernev
- Ebook | Anglais
- For marketing management courses. The gold standard for today’s marketing management student Marketing Management gives students the tools and framewo... Savoir plus
56,17 €56,17 € -
Infinite Asset
Kevin Lane Keller
- Livre relié
- Introduces a 3-D mapping tool - the brand portfolio molecule - that lets managers visualize elements of a brand and how they interact to create new va... Savoir plus
30,95 €30,95 € -
Marketing Management GE 15e epub
Philip Kotler, Kevin Lane Keller
- Ebook | Anglais
- For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marke... Savoir plus
64,65 €64,65 € -
Strategic Brand Management
Kevin Lane Keller, Tony Aperia, Mats Georgson
- Ebook | Anglais
- 'Over the last 25 years, hundreds, perhaps even thousands, of books have appeared on the subject of brands and branding but Strategic Brand Management... Savoir plus
61,47 €61,47 € -
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
Kevin Lane Keller, Vanitha Swaminathan
- Ebook | Anglais
- For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Buil... Savoir plus
59,35 €59,35 € -
Marketing Management
Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman, Torben Hansen
- Ebook | Anglais
- The undisputed global bestseller in marketing management that consistently reflect changes in marketing theory and practice A key text both for underg... Savoir plus
56,17 €56,17 € -
Framework for Marketing Management, A, Global Edition
Philip Kotler, Kevin Lane Keller
- Ebook | Anglais
- For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Manageme... Savoir plus
56,17 €56,17 € -
Marketing Management, Global Edition
Philip Kotler, Kevin Lane Keller, Alexander Chernev
- Ebook | Anglais
- Start thinking like a marketer with the gold-standard text for today's Marketing Management. Marketing Management, 16th edition by Kotler, Keller, and... Savoir plus
56,17 €56,17 € -
Marketing Management, An Asian Perspective
Philip Kotler, Kevin Lane Keller, Swee Hoon Ang, Chin Tiong Tan, Siew Meng Leong
- Ebook | Anglais
- The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share... Savoir plus
50,87 €50,87 € -
Strategic Brand Management
Kevin Lane Keller
- Livre broché
- For graduate/upper-level undergraduate courses in Brand Management, Brand Strategy, New Product Management, and Marketing Strategy. Incorporates think... Savoir plus
71,45 €71,45 €
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Lié à Kevin Lane Keller
Lié à Kevin Lane Keller