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Livres écrits par Alexander Chernev
-
Mastering the Case Interview, 9th Edition
Alexander Chernev
- Livre broché | Anglais
- Mastering the Case Interview (9th edition) offers detailed advice on how to ace the case interview. This book outlines the general principles of manag... Savoir plus
25,45 €25,45 € -
Strategic Marketing Management
Alexander Chernev
- Livre broché | Anglais
- Strategic Marketing Management (9th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understandin... Savoir plus
101,95 €101,95 € -
Strategic Marketing Management
Alexander Chernev
- Livre broché | Anglais
- Strategic Marketing Management (8th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understandin... Savoir plus
84,95 €84,95 € -
Strategic Brand Management
Alexander Chernev
- Livre relié | Anglais
- In Strategic Brand Management (2nd Edition), Alexander Chernev, professor of marketing at the renowned Kellogg School of Management at Northwestern Un... Savoir plus
118,95 €118,95 € -
The Business Model
Alexander Chernev
- Livre broché | Anglais
- New product success is often attributed to intuition. Yet, while some products born from intuition do make it big, many others crash and burn. The rea... Savoir plus
33,95 €33,95 € -
Product Assortment and Consumer Choice
Alexander Chernev
- Livre broché | Foundations and Trends® in Marketing
- Examines existing literature and builds on the current theoretical developments across different research domains to develop a set of research proposi... Savoir plus
69,95 €69,95 € -
Marketing Management, Global Edition
Philip Kotler, Kevin Lane Keller, Alexander Chernev
- Ebook | Anglais
- For marketing management courses. The gold standard for today’s marketing management student Marketing Management gives students the tools and framewo... Savoir plus
56,17 €56,17 € -
Strategic Marketing Management
Alexander Chernev
- Livre relié | Anglais
- Strategic Marketing Management (9th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understandin... Savoir plus
203,95 €203,95 € -
Strategic Marketing Management - The Framework, 10th Edition
Alexander Chernev
- Livre relié | Anglais
- Strategic Marketing Management: The Framework delineates the fundamentals of marketing strategy, offers a systematic approach to marketing management,... Savoir plus
127,45 €127,45 € -
Strategic Marketing Management - Theory and Practice
Alexander Chernev
- Livre relié | Anglais
- Strategic Marketing Management: Theory and Practice offers a systematic overview of the fundamentals of marketing theory, defines the key principles o... Savoir plus
203,95 €203,95 € -
The Business Model
Alexander Chernev
- Livre relié | Anglais
- New product success is often attributed to intuition. Yet, while some products born from intuition do make it big, many others crash and burn. The rea... Savoir plus
59,45 €59,45 € -
Strategic Marketing Management - The Framework, 10th Edition
Alexander Chernev
- Livre broché | Anglais
- Strategic Marketing Management: The Framework delineates the fundamentals of marketing strategy, offers a systematic approach to marketing management,... Savoir plus
96,95 €96,95 € -
The Marketing Plan Handbook
Alexander Chernev
- Livre broché | Anglais
- The Marketing Plan Handbook (5th Edition) can benefit managers in all types of organizations. For startups and companies considering bringing new prod... Savoir plus
50,95 €50,95 € -
The Marketing Plan Handbook
Alexander Chernev
- Livre broché | Anglais
- The Marketing Plan Handbook can benefit managers in all types of organizations. For startups and companies considering bringing new products to the ma... Savoir plus
41,27 €41,27 € -
Strategic Brand Management
Alexander Chernev
- Livre broché | Anglais
- In Strategic Brand Management (2nd Edition), Alexander Chernev, professor of marketing at the renowned Kellogg School of Management at Northwestern Un... Savoir plus
50,45 €50,45 € -
Mastering the Job Interview, 9th Edition
Alexander Chernev
- Livre broché | Anglais
- Mastering the Job Interview (9th edition) offers detailed advice on how to develop a winning interview strategy. It outlines the basic interview princ... Savoir plus
10,45 €10,45 € -
Marketing Management - 17e édition
Aurélie Hemonnet, Delphine Manceau, Alexander Chernev, Kevin Keller, Philip Kotler
- Livre broché | Français
- La nouvelle édition du manuel de référence sur le marketing ! Cet ouvrage de référence, qui en est à sa 17 e édition, présente tous les concepts et ou... Savoir plus
59,00 €59,00 € -
Marketing Management, Global Edition
Philip Kotler, Kevin Lane Keller, Alexander Chernev
- Ebook | Anglais
- Start thinking like a marketer with the gold-standard text for today's Marketing Management. Marketing Management, 16th edition by Kotler, Keller, and... Savoir plus
56,17 €56,17 € -
The Marketing Plan Handbook
Alexander Chernev
- Livre relié | Anglais
- The Marketing Plan Handbook (5th Edition) can benefit managers in all types of organizations. For startups and companies considering bringing new prod... Savoir plus
161,45 €161,45 € -
Marketing Management -- Global Edition
Philip Kotler, Kevin Keller, Alexander Chernev
- Livre broché | Anglais
- Savoir plus
84,95 €84,95 € -
Marketing Management, Global Edition
Philip Kotler, Kevin Keller, Alexander Chernev
- Livre broché | Anglais
- Start thinking like a marketer with the gold-standard text for today's Marketing Management. Marketing Management, 16 th edition by Kotler, Keller, an... Savoir plus
95,87 €95,87 €
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Lié à Alexander Chernev
Lié à Alexander Chernev