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- Assortiment impressionnant
- Paiement sécurisé
- Toujours un magasin près de chez vous
Livres écrits par Jagdish N Sheth
-
Genes, Climate, and Consumption Culture
Jagdish N Sheth
- Livre broché | Anglais | Emerald Points
- Drawing from decades of research, Genes, Climate, and Consumption Culture: Connecting the Dots demonstrates how climate dictates culture and consumpti... Savoir plus
95,45 €95,45 € -
Digital Consumer Behavior
Jagdish N Sheth, Varsha Jain
- Livre relié | Anglais
- This textbook explores the core concepts and contemporary themes of Consumer Behavior relating to the digital environment. Offering an in-depth unders... Savoir plus
373,95 €373,95 € -
AI Marketing Essentials
Jagdish N Sheth, Varsha Jain
- Livre broché | Anglais
- AI Marketing Essentials: Concepts and Practice for the Digital Age explores the dynamic intersection of AI technology and marketing, providing theoret... Savoir plus
56,95 €56,95 € -
Customer Relationship Management in the Digital Age
G Shainesh, Jagdish N Sheth, Varsha Jain
- Livre broché | Anglais
- Customer Relationship Management in the Digital Age charts the concepts, strategies, benefits, and technologies of CRM in an evolving and increasingly... Savoir plus
123,95 €123,95 € -
Chindia Rising
Jagdish N Sheth
- Livre relié | Anglais
- In Chindia Rising, Dr. Jagdish Sheth introduces the concept of Chindia, which captures the re-emergence of the two Himalayan demographic neighbors as ... Savoir plus
48,45 €48,45 € -
Digital Consumer Behavior
Jagdish N Sheth, Varsha Jain
- Livre broché | Anglais
- This textbook explores the core concepts and contemporary themes of Consumer Behavior relating to the digital environment. Offering an in-depth unders... Savoir plus
69,95 €69,95 € -
Chindia Rising
Jagdish N Sheth
- Livre broché | Anglais
- In Chindia Rising, Dr. Jagdish Sheth introduces the concept of Chindia, which captures the re-emergence of the two Himalayan demographic neighbors as ... Savoir plus
32,45 €32,45 € -
Purpose-Driven Pricing
Saloni Firasta-Vastani, Jagdish N Sheth
- Livre broché | Anglais
- This book introduces the concept of leveraging the power of pricing for both profit and societal good, and clearly explains how it can be done. It sho... Savoir plus
79,45 €79,45 € -
Customer Relationship Management in the Digital Age
G Shainesh, Jagdish N Sheth, Varsha Jain
- Livre relié | Anglais
- Customer Relationship Management in the Digital Age charts the concepts, strategies, benefits, and technologies of CRM in an evolving and increasingly... Savoir plus
427,45 €427,45 € -
Does Marketing Need Reform?
Jagdish N Sheth, Rajendra S Sisodia
- Livre broché | Anglais
- Many marketers fear that the field's time-worn principles are losing touch with today's realities. "Does Marketing Need Reform?" collects the insights... Savoir plus
119,45 €119,45 € -
Marketing Theory
Jagdish N Sheth, David M Gardner, Dennis E Garrett
- Livre broché | Anglais | Wiley Theories in Marketing | n° 12
- This thought-provoking book chronicles the evolution of marketing theories and the rationales behind them. The authors present a typology for the twel... Savoir plus
89,95 €89,95 € -
AI Marketing Essentials
Jagdish N Sheth, Varsha Jain
- Livre relié | Anglais
- AI Marketing Essentials: Concepts and Practice for the Digital Age explores the dynamic intersection of AI technology and marketing, providing theoret... Savoir plus
305,45 €305,45 € -
Innovate or Perish
Jagdish N Sheth, Suresh K Sharma
- Livre relié | Anglais
- We live in a golden age of technological innovation and commercialization, which has enhanced value creation and prosperity, significantly transformin... Savoir plus
32,45 €32,45 € -
Does Marketing Need Reform?
Jagdish N Sheth, Rajendra S Sisodia
- Livre relié | Anglais
- Many marketers fear that the field's time-worn principles are losing touch with today's realities. "Does Marketing Need Reform?" collects the insights... Savoir plus
465,95 €465,95 € -
A Theory of Political Choice Behavior
Bruce I Newman, Jagdish N Sheth
- Livre relié | Anglais | Sexual Medicine
- The first book to examine voter behavior from both psychological and marketing perspectives, A Theory of Political Choice Behavior provides the tools ... Savoir plus
135,95 €135,95 € -
Handbook of Relationship Marketing
Atul Parvatiyar, Jagdish N Sheth
- Livre relié | Anglais
- As businesses increasingly stress the importance of cooperation and collaboration with suppliers and customers, relationship marketing is emerging as ... Savoir plus
330,95 €330,95 €
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